<p>&quot;I do not think that most startups in Nigeria and even Africa have what is called <strong>Sales Enablement</strong> in place.&quot;</p> <p><br></p> <p>Do you agree? 👀</p> <p><br></p> <p>Well, those are the words of <a href="https://www.linkedin.com/in/omolara-sanni-115896152/" target="_blank" rel="noopener noreferer">Omolara Sanni</a>, a Product Marketing Manager at <a href="https://www.linkedin.com/company/in-cash/" target="_blank" rel="noopener noreferer">InCash</a>, and my co-pioneer at the <a href="https://www.linkedin.com/company/african-product-marketing-pioneers/">⁠⁠African Product Marketing Pioneers</a> (APMP).</p> <p><br></p> <p>Following her bold, &quot;non-data-backed&quot; claim above, which turned out to be true 😀, I brought Omolora onboard to help us understand the &quot;what and how&quot; of Sales Enablement. Listen in to hear how she uses a &quot;school Inter-house sports&quot; analogy to explain the concept of Sales Enablement 🙌</p> <p><br></p> <p>Amongst all the good stuff, she emphasized one important message - PMMs need to cultivate a great relationship with their Sales team.</p> <p><br></p> <p>Keep an eye out for Omolara&#39;s <a href="https://www.linkedin.com/school/treford/" target="_blank" rel="noopener noreferer">Treford</a> Masterclass coming up on April 27, where she will be doing a deep-dive on Sales Enablement.</p> <p><br></p> <p>🥁🥁This episode is sponsored by a community of <a href="https://www.linkedin.com/company/african-product-marketing-pioneers/">⁠African Product Marketing Pioneers⁠</a>. APMP is a community where African Product Marketing Managers can share and learn from each other&#39;s knowledge and experiences. Whether you&#39;re a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you. If you would love to be part of the APMP community, join <a href="https://bit.ly/joinapmp">⁠here⁠</a>.</p> <p><br></p> <p>🚀The Product Marketing Starter Podcast is now available on <a href="https://podcasts.apple.com/us/podcast/product-marketing-starter/id1662212536">⁠Apple podcast⁠</a> and literally any other podcast platform you can think of 🤸<a href="https://www.linkedin.com/feed/hashtag/?keywords=pmstarter&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠</a></p> <p><br></p> <p><a href="https://www.linkedin.com/feed/hashtag/?keywords=pmstarter&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#PMStarter⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=podcast&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#podcast⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=africanpmms&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#AfricanPMMs⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=shinealight&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#ShineALight⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=productmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#productmarketing⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=consulting&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#Sales</a> #SalesEnablement</p>