The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 2/3
JAN 31, 202534 MIN
The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 2/3
JAN 31, 202534 MIN
Description
<p>Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences.</p><p>This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers will learn how major brands, like Apple, implement personalised experiences, and how smaller luxury brands can compete by understanding their customers deeply. Unique case studies, including topics like the future of loyalty schemes and the blend of values with branding, provide insightful perspectives for businesses wanting to thrive in today’s competitive market.</p><p><br /></p><p>Timestamps:</p><p>0:00 - Understanding Hyper-Personalisation</p><p>0:30 - Apple Vision Pro: A Case Study</p><p>1:11 - Enhancing Customer Experience</p><p>2:41 - Tailoring for Individual Needs</p><p>3:51 - Creating Memorable Brand Interactions</p><p>5:14 - The Role of Technology in Personalisation</p><p>7:46 - The Beauty Industry's Shift to Personalisation</p><p>9:07 - Crafting Unique Fragrance Experiences</p><p>10:49 - Building Customer Loyalty Through Experience</p><p>12:27 - Challenges for New Brands</p><p>14:12 - Data-Driven Personalisation Strategies</p><p>17:47 - The Impact of Communication Overload</p><p>19:35 - Bridging Loyalty Programs and Personalisation</p><p>22:43 - Connecting Brand and Customer Values</p><p>25:05 - Innovations in Loyalty Programs</p><p>26:38 - Customer Experiences in Physical Stores</p><p><br /></p><p>Follow or connect with True Worth www.trueworthconsulting.com Twitter @TrueWorthUK Linkedin - https://www.linkedin.com/company/true-worth-consulting</p>