The ultimate goal of every rep is to close deals, and in today’s episode, John Kaplan outlines the necessary steps for sellers to maximize their odds of landing the big one. He discusses:<b><br /></b><ul><li>Prioritizing pipeline generation.</li><li>Voracious qualification, the most critical factor for closing deals.</li><li>Aligning your value proposition with the priorities of the buying company.</li><li>Implicating the customer’s pain.</li></ul><b><br /></b>Here are some additional resources:<b><br /></b><ul><li><a href="https://my.ascender.co/Ascender/Certification_Details?Id=233&referrer=762fd91d-a95f-4a80-9733-91dafebbc432" target="_blank" rel="noreferrer noopener">Get MEDDICC Certified on Ascender!</a></li><li><a href="https://my.ascender.co/Ascender/Course_Details_V2?ComingInQ=0&IsComingSoon=False&id=d1e81673-d95b-400e-916b-096a34e9234c&IsFromEmail=False" target="_blank" rel="noreferrer noopener">Plan to Make Your Plan</a> | Ascender Course</li><li><a href="https://my.ascender.co/Ascender/Explore?post=how-meddicc-helps-you-sell-better" target="_blank" rel="noreferrer noopener">How MEDDICC Helps You Sell Better</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=value-pyramids-in-sales" target="_blank" rel="noreferrer noopener">Value Pyramids in Sales</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=uncovering-hidden-pain-points" target="_blank" rel="noreferrer noopener">Uncovering Hidden Pain Points</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=our-best-content-on-decision-criteria" target="_blank" rel="noreferrer noopener">Our Best Content on Decision Criteria</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=from-features-to-value-shifting-your-sales-approach-to-close-larger-deals" target="_blank" rel="noreferrer noopener">From Features to Value: Shifting Your Sales Approach to Close Larger Deals</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=reassess-your-pipeline-opportunities" target="_blank" rel="noreferrer noopener">Reassess Your Pipeline Opportunities</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=building-your-pipeline" target="_blank" rel="noreferrer noopener">Building Your Pipeline</a> | Ascender Video</li><li><a href="https://my.ascender.co/Ascender/Explore?post=podcast-building-a-rhythm-around-pipeline-generation" target="_blank" rel="noreferrer noopener">Building a Rhythm Around Pipeline Generation</a> | Podcast</li></ul><b><br /></b><i>Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.</i><br /><i></i><br /><i>Check out the platform here: <a href="https://my.ascender.co/Ascender/" target="_blank" rel="noreferrer noopener">https://my.ascender.co/Ascender/</a></i><br /><i>Subscribe here: <a href="https://my.ascender.co/Ascender/PlanComparison" target="_blank" rel="noreferrer noopener">https://my.ascender.co/Ascender/PlanComparison</a></i>
