Salespeople frequently find themselves stuck with a single contact in a buying company, unable to engage departments necessary to a successful close, locked at a standstill. In today’s episode, John Kaplan explains how to multi-thread in a way that enlarges a company-wide understanding of the gravity and relevance of a technical issue and convinces all people involved of their responsibility and capability to work toward a successful solution.<b><br /></b><br /><b></b><br /><b>Here are some additional resources:<br /></b><ul><li><a href="https://my.ascender.co/Enroll/Certification_Details?Id=7&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">Get MEDDICC Certified on Ascender!</a></li><li><a href="https://my.ascender.co/Enroll/Course_Details_V2?ComingInQ=0&IsComingSoon=False&id=48d4a7ed-2103-4a7b-afb7-45c84c05e8c2&IsFromEmail=False" target="_blank" rel="noreferrer noopener">Creating a Compelling Business Case</a> | Ascender Course</li><li><a href="https://my.ascender.co/Enroll/Course_Details_V2?ComingInQ=0&IsComingSoon=False&id=824673cf-ab7e-49e2-9e99-2ce514436116&IsFromEmail=False" target="_blank" rel="noreferrer noopener">Getting to the Economic Buyer</a> | Ascender Course</li><li><a href="https://my.ascender.co/Enroll/Course_Details_V2?ComingInQ=0&IsComingSoon=False&id=6ffe414f-849c-415d-8a8e-8f98ce920ea1&IsFromEmail=False" target="_blank" rel="noreferrer noopener">Changing Your Approach with Procurement</a> | Ascender Course</li><li><a href="https://my.ascender.co/Ascender/Explore?post=the-importance-of-multi-threaded-selling&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">The Importance of Multi-Threaded Selling</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=sell-solutions-not-products&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">Sell Solutions, Not Products</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=getting-to-we-need-to-fix-this-now&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">Getting to “We Need to Fix This Now”</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=using-empathy-in-your-sales-conversations&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">Using Empathy in Your Sales Conversations</a> | Ascender Article</li><li><a href="https://my.ascender.co/Ascender/Explore?post=podcast-expanding-the-sales-conversation&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">Expanding the Sales Conversation</a> | Podcast</li><li><a href="https://my.ascender.co/Ascender/Explore?post=podcast-being-confident-in-your-selling-process&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">Being Confident in Your Selling Process</a> | Podcast</li><li><a href="https://my.ascender.co/Ascender/Explore?post=making-the-case-to-the-cfo&referrer=41138464-2c92-4de7-a217-dc9b5a98d40d" target="_blank" rel="noreferrer noopener">Making the Case to the CFO</a> | Podcast</li></ul><b><br /></b><i>Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.</i><br /><i></i><br /><i>Check out the platform here: <a href="https://my.ascender.co/Ascender/" target="_blank" rel="noreferrer noopener">https://my.ascender.co/Ascender/</a></i><br /><i>Subscribe here: <a href="https://my.ascender.co/Ascender/PlanComparison" target="_blank" rel="noreferrer noopener">https://my.ascender.co/Ascender/PlanComparison</a></i>
