That's Marketing, Baby

Engineers build killer products. Marketers get what makes people tick. But product marketers? They're the secret sauce — blending the brains of product with the finesse of marketing. In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they're essential for nailing spot-on messaging because they bring the perfect mix of creativity and technical know-how. In this episode: * Collaboration between content teams and product marketers for compelling content. * How to navigate the gray areas of empowerment in product marketing across different company cultures. * Best practices for aligning product messaging with broader marketing strategies. That's Marketing, Baby is produced by Sweet Fish Media. Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

Let's play a game ... Who's ready to kiss, marry, or kill some marketing strategies? 😈 In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing. Their lists include: * The hot, new algo-preferred post format on LinkedIn * The highs and lows of automation in paid media * How to build a strategic content calendar with AI tools * Why balancing performance marketing and brand building is crucial for long-term success That's Marketing, Baby is produced by Sweet Fish Media. Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

We've all had that project that made us both excited and terrified.  Maybe it was the first time your manager asked you to tackle something you'd never tackled before.  Maybe it was a stretch goal to prove you were ready for that promotion.  In any case, when you're named the lead on a high-effort, high-impact, high-visibility project, what can you do to give yourself the highest odds of success without totally burning yourself out? In this episode, Jess walks you through what she does to pull off big projects with confidence. * Controlling what you can control so you can deal with what you can't * The power of documentation and socialization * Getting comfortable moving forward without permission and 100% of the necessary information * How to seek support when you're stuck, and why you shouldn't be afraid to "raise the red flag."

What would you do if … * Your content is suffering from too much input from too many people? * You're conflicted on how to delegate between an agency and your in-house team? * You need more customer feedback to do your job better? * Your paid campaign has so many offers and CTAs and there's no way to test them all? Back by popular demand, Jess and Susan dive into another round of hypothetical marketing scenarios and challenges—and put their heads together on how to navigate them. (And be sure to check out Hypothetical Questions, Round 1 [https://podcasts.apple.com/us/podcast/hypothetical-questions-round-1/id1663508844?i=1000633593947]!) That's Marketing, Baby is produced by Sweet Fish Media. Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.

Organic and paid — how do we optimize and synchronize these two vital parts of our marketing strategy? We know it's about crafting content that converts and leaves a lasting impression. But where do we even start? And how do we stand out? In this episode, Jess and Susan are joined by Lashay Lewis and Tas Bober who lay out their collaborative approach to building a rock-solid marketing foundation, using customer research to create targeted content, and optimizing landing pages for maximum impact. They share their secrets to navigating the complexities of B2B marketing through the constant checks and balances of content and paid. In this episode: * The importance of upfront research before executing marketing campaigns * How to bridge the gap between internal and external perceptions to create effective, customer-centric content * Strategies for leveraging landing pages, testing messaging, and measuring marketing performance holistically That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.