<p><strong>Craft </strong>with Casey Ritts and Peter Gosselin, CAPE Agency</p><p><strong>Tiny Victory:</strong> Reclaiming the creative soul of advertising.</p><p><br></p><p>In this episode, Jennifer sits down with Peter Gosselin and Casey Ritts, co-founders of CAPE Agency in New York, to talk about rebuilding what advertising forgot. Their partnership began with a shared sense of purpose—and a mutual love of creative mischief. </p><p><br></p><p>Together, they explore the evolving role of trust, risk-taking, and human connection in an industry that is often overlooked by metrics.</p><p><br></p><p>Jennifer and CAPE talked about:</p><ul><li>Why advertising is (still) a relationship business</li><li>The upside of unconventional career paths</li><li>Risk, failure and what it really takes to make good work</li><li>What CAPE is doing differently and why it works</li><li>Trust as a strategy—not a nice-to-have</li></ul><p><br></p><p>Need an advertising agency that gets to the heart of your brand? Check out <a href="https://cape-agency.com/" target="_blank" rel="ugc noopener noreferrer">CAPE Agency</a>.</p><p>______________</p><p><strong>Tiny Little Victories</strong> is a ⁠⁠⁠⁠<a href="www.studiostoryology.com" target="_blank" rel="ugc noopener noreferrer">Storyology⁠</a> production.</p><p><br></p><p><strong>Give us some love!</strong></p><p><br>Follow, comment and rate <em>Tiny Little Victories</em> here on <a href="https://open.spotify.com/show/4V74OFp8NYBKAs3FEzL4Mt" target="_blank" rel="ugc noopener noreferrer">Spotify</a>, and <a href="https://podcasts.apple.com/us/podcast/tiny-little-victories/id1663556251" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a>, <a href="https://music.amazon.com/identity/who-is-listening?returnTo=https%3A%2F%2Fmusic.amazon.com%2Fes-cl%2Fpodcasts%2F11256f35-d848-42d5-9777-0f35f0b8628c%2Ftiny-little-victories%3Freferrer%3Dhttps%253A%252F%252Fwww.google.com%252F" target="_blank" rel="ugc noopener noreferrer">Amazon Music</a> and <a href="https://www.youtube.com/playlist?list=PLHnsTfY4mZkg6Y5RIQqABPnbE2RX27iAu" target="_blank" rel="ugc noopener noreferrer">YouTube</a>.</p><p><br></p><p>Connect and follow the show on our <a href="www.tinylittlevictoriespodcast.com" target="_blank" rel="ugc noopener noreferrer">website</a>.</p><p><br></p><p><em>Tiny Little Victories</em> is created, produced and hosted by journalist, author and poet, <a href="www.jenniferkite-powell.com" target="_blank" rel="ugc noopener noreferrer">Jennifer Kite-Powell.</a></p><p><br><strong>Audio:</strong> Marc Cotton, Audio Wrangler, UK</p><p><br></p>