In this episode of the Finish Big Podcast, host Mark Dorman sits down with Michael Carter — serial entrepreneur, venture investor and founder of BizEquity, and now founder & CEO of Entrepreneurs Management Group (EMG.AI). Michael has built platforms used by hundreds of thousands of businesses, created large shareholder value, and now aims to democratise entrepreneurship with an AI-driven roadmap and founders' co-pilot. Mark and Michael discuss: BizEquity origin — why business valuation needed democratising and the early insight that launched BizEquity. Democratisation — making knowledge faster, cheaper and more accessible for entrepreneurs. EMG.ai & the Roadmap — the 73-step Entrepreneurs Roadmap and the vision to be a coach/agent for founders. Digital Agents — what an entrepreneur's agent is, how it's built on LLMs and why every company will want one. Who EMG serves — solopreneurs, first-time founders and early-stage teams that lack VC networks. Monetisation & product path — free entry via Ben (the agent), moving to pro/agent subscriptions and community. Mission Capitalist Club — a non-partisan crew, think-tank for entrepreneurs, and community experiments. Big picture — entrepreneurship as the new athletic profession: coaching, repeatable playbooks and scaled mentorship via AI. Connect with Mark Dorman: Succession Plus US LinkedIn: Mark Dorman LinkedIn: Succession Plus Facebook: Succession Plus (330)-416-9271 [email protected] About the Guest: Michael (Mike) Carter is a serial entrepreneur and founder of BizEquity (the world's largest online business valuation platform) and now Entrepreneurs Management Group (EMG.AI). Mike has helped platforms used by c.400,000 businesses, created substantial shareholder value, and now focuses on building tools (roadmaps + AI agents) that democratise entrepreneurship — giving founders an accessible coach, playbook and business brain. He also founded the Mission Capitalist Club, a philanthropic, apolitical entrepreneurs' community in Philadelphia.