Most disruptors don't fail because their idea is wrong, they fail because the world isn't ready for it. Saba Yussouf explains what entrepreneurs must understand about backing themselves so no bad deal, bad partner, or bad timing can stop them again.In this episode, Matt Haycox sits down with Saba Yussouf, entrepreneur, investor and disruptor, to break down what actually drives business disruption: understanding your market, your instincts, and your numbers, not chasing valuations, not ignoring red flags, and not waiting for the world to catch up to your idea.They cover the reality of disruptive science and why timing is everything, the difference between a great business idea and a great founder, how Saba built an entire business for under £50k using AI, and what happens when you ignore your gut, including the business partner who faked his death and left her with the bill.Timestamps0:00 - Coming Up0:10 - Intro0:34 - Born in London, Raised in Dubai1:48 - The Rule That Shaped Saba's Career4:02 - The Moment Everything Clicked4:46 - Joined the Family Business and Hated It6:42 - From Bedroom Science to Harvey Nichols8:20 - Disruptive Science - The Invisible Coating Nobody Wanted11:51 - Why Saba Stopped Going It Alone13:45 - Thinking in Numbers, Not Words14:40 - He Faked His Death?!16:24 - Her Most Rewarding Deal Yet18:30 - What Rooms Full of Men Taught Her19:47 - Building a Business with AI for Under £50k21:47 - Reading History to Predict the Future23:04 - Authenticity Beats Strategy on Social Media24:02 - Saba's Definition of Success24:38 - Final ThoughtsFollow Saba:LinkedIn: https://www.linkedin.com/in/saba-yussouf-713286149/Instagram: https://www.instagram.com/realsabayussouf ========================Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe▶ Instagram – https://www.instagram.com/thematthaycox/ ▶ YouTube – No Bollocks Podcast - YouTube ▶ LinkedIn – https://www.linkedi...