Trailer Park: The Art & Science of Podcast Trailers

Would listeners rather hear a podcast’s hosts introduce their own show or have someone else sell it for them? Is a fast-moving sizzle reel more effective than a host speaking directly from the heart? Arielle talks with Rachel Corbett, Network Director of Nova Podcasts at Nova Entertainment. Rachel contributed trailers from two Nova shows to the Coleman Insights podcast trailer study: High Scrollers and Better Than Yesterday with Osher Günsberg. Together, Arielle and Rachel play and compare four trailers: A host-read trailer versus a third-person voiceover for High Scrollers A sizzle reel versus a personal explainer for Better Than Yesterday They discuss: Why listeners preferred the professional voiceover for High Scrollers How a third-person narrator can make it easier to incorporate clips Why being a great host doesn’t necessarily make someone great at selling their own show How Osher Günsberg’s personal explainer felt like the right choice How Rachel’s team is applying the findings to future Nova trailers The underrated skill of selecting clips that work outside their original context Why producers should save strong promotional moments as they edit How independent podcasters can conduct their own small-scale A/B tests The lesson: Best practices are useful, but the right trailer depends on the show, the host, and the relationship you want to build with the listener. Resources: Download the full podcast trailer study Listen to High Scrollers Listen to Better Than Yesterday with Osher Günsberg Trailer Park is hosted by Arielle Nissenblatt. Editing and post-production by AdamFlaherty of Pointmade.studio. Happy trails!

Can listeners tell when a podcast trailer was made with AI? What happens when listeners perceive your trailer as an advertisement? Arielle talks with Peter Ferioli, co-founder, COO, and CTO of Pantheon Podcasts. Peter shares how podcast trailers have evolved from a technical requirement into an essential marketing tool, and what Pantheon changed after participating in the Coleman Insights podcast trailer study. You’ll hear trailers created for two Pantheon shows: Superfan Diaries: an AI-produced trailer versus one featuring the host’s real voice Binge or Cringe: two versions with different opening hooks Arielle and Peter discuss: Why some listeners recognized the AI-generated trailer and still wanted to hear the show How genre, tone, and energy affect the perception of authenticity Why mentioning another brand too early can confuse listeners What a trailer needs to promise, and why the show must deliver on that promise Pantheon’s new CLEAR framework: clarity, likability, engagement, awareness, and recall How the study shaped a new version of the Binge or Cringe trailer Why trailers should include a strong opening hook, tonal shifts, sound design, and a memorable ending When to release a trailer during a podcast launch How to test your own trailer without commissioning a massive research study Peter’s challenge: Play your trailer for 3-5 people who don’t already know everything about your show. Ask where they lose interest, what they remember, and whether they want to hear the full podcast. Resources: Download the full podcast trailer study Explore Pantheon’s podcasts Trailer Park is produced and edited by Arielle Nissenblatt. It is executive produced and engineered by AdamFlaherty of Pointmade.studio. Happy trails!

What makes a podcast trailer work? And when a podcast trailer works, what is the ideal outcome? In the first episode of a three-part series, Arielle talks with Jay Nachlis, VP/Consultant at Coleman Insights, about a first-of-its-kind podcast trailer study, starring participating studios Nova Entertainment and Pantheon Podcasts. The study asked 500 U.S. podcast listeners to evaluate eight trailers from four different shows. Each A/B test changed one variable, allowing the research team to examine preference, recall, and intent to listen. Arielle and Jay discuss: What quantitative and qualitative research can each tell us How independent podcasters can conduct more useful listener surveys The common survey-design mistakes that can pollute an entire dataset Why good research must lead to action The pieces listeners remembered most from the trailers Why authenticity emerged as the clearest throughline Why data measurement isn't perfect and how, sometimes that's ok This episode sets the scene for two upcoming Trailer Park conversations with Rachel Corbett of Nova Entertainment and Peter Ferioli of Pantheon Podcasts. We’ll hear the trailers they tested, examine the results, and find out what they plan to do differently because of the research. Resources: Download the full podcast trailer study Why a research study is only as good as its design Learn more about Coleman Insights’ podcast research Trailer Park is hosted by Arielle Nissenblatt and edited and produced by AdamFlaherty of Pointmade.studio. Happy trails!

This is a trailer for a three-part miniseries we're releasing about what makes an effective trailer. Trailer Park: The Podcast Trailer Podcast teamed up with Coleman Insights this past spring to conduct the first comprehensive research study dedicated to podcast trailers. We set out to understand: What makes a trailer work? Should a trailer be read by the hosts or an announcer voice? Does it need to explain the entire show? And lots more And we learned a lot from our findings. In this series, you'll meet the executives from the production studios we worked with on this study, Rachel Corbett of Nova Entertainment and Peter Ferioli of Pantheon Podcasts. _____ Extras Visit our website to submit a trailer for consideration Get in touch

Dane Cardiel joins the show to discuss This Is TV Now, his new podcast. He and his co-host Stella Young focus on the podcasting industry, exploring the people, ideas, and forces shaping the medium in a video-first media landscape. On TPP, we talk about: Good Tape Why Dane started this show now How he thinks about the visual aspects of podcasting Aphantasia How the trailer came together Find the visual trailer for This Is TV Now here Find the audio trailer here Learn from this trailer build Is the trailer for This Is TV Now suitable for audio AND video? About Trailer Park: Trailer Park: The Podcast Trailer Podcast wants to help you discover new podcasts. We share trailers for podcasts of shows that have been long-running, never made it out of pre-production, were made just for fun, or anything in between. Our goal is to help creators make better short-form teasers and to help listeners find their next favorite listen. Episode extras: Submit your trailer to TPP Email us: [email protected] Follow us on Instagram Credits: Created by Arielle Nissenblatt Produced, edited, mixed, and mastered by AdamFlaherty.tv of Pointmade.studio Logo by Caio Slikta Hosted on RSS.com