<description>&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;What happens when a for-profit giant "helps" nonprofits without asking first? Spoiler: chaos, confusion, and a lot of angry fundraisers.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;In this episode, I sat down with my good friend and fundraising pro, &lt;span style="mso-bidi-font-weight: bold;"&gt;Ephraim Gopin of 1832 Communications&lt;/span&gt;, to unpack the wild story of GoFundMe auto-creating donation pages for 1.4 million nonprofits — without their consent.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;Real Listener Question:&lt;/span&gt;&lt;/strong&gt; &lt;span lang="EN-US" xml:lang="EN-US"&gt;"What do we do if our nonprofit suddenly has a GoFundMe page we didn't create? Is that even legal?"&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="mso-ansi-language: EN-PH;"&gt;When news broke that GoFundMe scraped IRS data to create "official" donation pages for nonprofits, my inbox blew up. In this episode, Ephraim and I dig into what this means for your organization — from donor confusion to legal implications — and why this so-called "help" might do more harm than good.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;span style="mso-ansi-language: EN-PH;"&gt;We cover everything from the basics of what a &lt;em&gt;good&lt;/em&gt; donation page should look like, to why this move could affect your nonprofit's SEO, compliance status, and even your donor relationships.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;What You'll Learn:&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;What a solid, conversion-ready donation page really needs&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Why GoFundMe's "auto-created" nonprofit pages are a huge problem&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;How this affects your branding, donor data, and trust&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Why accepting those donations could mess with your state fundraising compliance&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Whether you should claim your page, delete it, or ignore it entirely&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;How big platforms exploit "helping nonprofits" to make a profit&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;&lt;span lang="EN-US" style= "font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN-US"&gt;And what to do right now if your org was affected&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;Bottom line:&lt;/span&gt;&lt;/strong&gt; &lt;span lang="EN-US" xml:lang= "EN-US"&gt;Just because something is &lt;em&gt;&lt;span style= "font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; legal&lt;/span&gt;&lt;/em&gt; doesn't mean it's &lt;em&gt;&lt;span style= "font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; ethical&lt;/span&gt;&lt;/em&gt;. Nonprofits deserve respect — not to be treated like SEO bait. Whether you're claiming or deleting your GoFundMe page, make sure the donations that come in are on &lt;em&gt;&lt;span style= "font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"&gt; your&lt;/span&gt;&lt;/em&gt; terms.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;Resources from this Episode&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Read GoFundMe's statement about the nonprofit pages here: &lt;a href= "https://www.linkedin.com/posts/gofundme-pro_at-gofundme-our-mission-has-always-been-activity-7387176830908407808-3AXY"&gt; https://www.linkedin.com/posts/gofundme-pro_at-gofundme-our-mission-has-always-been-activity-7387176830908407808-3AXY&lt;/a&gt;?&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Connect with Ephraim Gopin: &lt;a href= "https://www.linkedin.com/in/ephraimgopin/" target="_blank" rel= "noopener"&gt;https://www.linkedin.com/in/ephraimgopin/&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span style= "mso-ansi-language: EN-PH;"&gt;Listen to our episode with Ephraim about Giving Tuesday:&lt;/span&gt; &lt;span lang="EN-US" xml:lang= "EN-US"&gt;&lt;a href= "https://birkenlaw.com/charity-therapy-podcast/ct126/"&gt;&lt;span lang= "EN-PH" style="mso-ansi-language: EN-PH;" xml:lang= "EN-PH"&gt;https://birkenlaw.com/charity-therapy-podcast/ct126/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Previous Episode: &lt;span style="mso-bidi-font-weight: bold;"&gt;How Many Times Should a Nonprofit Board of Directors Meet?&lt;/span&gt; &lt;a href= "https://birkenlaw.com/charity-therapy-podcast/ct149/"&gt;https://birkenlaw.com/charity-therapy-podcast/ct149/&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Episode Transcript: &lt;a href= "https://birkenlaw.com/wp-content/uploads/2025/10/CT150_Transcript.pdf"&gt; https://birkenlaw.com/wp-content/uploads/2025/10/CT150_Transcript.pdf&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;Connect with Us&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Jess Birken: &lt;a href= "https://www.linkedin.com/in/jessbirken/"&gt;https://www.linkedin.com/in/jessbirken/&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;Listen &amp; Engage&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Listen on &lt;a href= "https://podcasts.apple.com/us/podcast/charity-therapy/id1484605289"&gt; Apple Podcasts&lt;/a&gt; | &lt;a href= "https://open.spotify.com/show/5MyIv4pQjloUkMrz5wE2XZ?si=4db9ea586e454a72"&gt; Spotify&lt;/a&gt; | &lt;a href= "https://youtube.com/playlist?list=PLJhdDWJL-yvykB1SeDkiP2PPx7HngWY8X&amp;si=FxT4h72gFFZlH4I9"&gt; YouTube&lt;/a&gt; | &lt;a href= "https://music.amazon.com/podcasts/2ba888c9-1439-45f9-834f-f6b332d4a10a/charity-therapy"&gt; Amazon Music&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Rate &amp; Review on &lt;a href= "https://podcasts.apple.com/us/podcast/charity-therapy/id1484605289"&gt; Apple Podcasts&lt;/a&gt;: Click "Ratings and Reviews" then "Write a Review"&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Send us your nonprofit questions: &lt;a href= "https://birkenlaw.com/podcast/#podcast-story"&gt;https://birkenlaw.com/podcast/#podcast-story&lt;/a&gt; &lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;Stay Connected&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;&lt;strong&gt;&lt;span lang="EN-US" xml:lang= "EN-US"&gt;Sign up for the Birken Law Email list:&lt;/span&gt;&lt;/strong&gt; &lt;span lang="EN-US" xml:lang="EN-US"&gt;&lt;a href= "https://birkenlaw.com/signup/"&gt;https://birkenlaw.com/signup/&lt;/a&gt; &lt;span style="mso-spacerun: yes;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Follow us on &lt;a href="https://www.facebook.com/birkenlaw/"&gt;Facebook&lt;/a&gt;, &lt;a href="https://www.instagram.com/jessbirken"&gt;Instagram&lt;/a&gt;, &lt;a href="https://x.com/JessBirken"&gt;Twitter&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Charity Therapy

Jess Birken, MNM, JD

150: All Press is Good Press? | GoFundMe Creates 1.4M Nonprofit Donation Pages Without Consent with Ephraim Gopin

OCT 30, 202527 MIN
Charity Therapy

150: All Press is Good Press? | GoFundMe Creates 1.4M Nonprofit Donation Pages Without Consent with Ephraim Gopin

OCT 30, 202527 MIN

Description

What happens when a for-profit giant "helps" nonprofits without asking first? Spoiler: chaos, confusion, and a lot of angry fundraisers. In this episode, I sat down with my good friend and fundraising pro, Ephraim Gopin of 1832 Communications, to unpack the wild story of GoFundMe auto-creating donation pages for 1.4 million nonprofits — without their consent. Real Listener Question: "What do we do if our nonprofit suddenly has a GoFundMe page we didn't create? Is that even legal?" When news broke that GoFundMe scraped IRS data to create "official" donation pages for nonprofits, my inbox blew up. In this episode, Ephraim and I dig into what this means for your organization — from donor confusion to legal implications — and why this so-called "help" might do more harm than good. We cover everything from the basics of what a good donation page should look like, to why this move could affect your nonprofit's SEO, compliance status, and even your donor relationships. What You'll Learn: What a solid, conversion-ready donation page really needs Why GoFundMe's "auto-created" nonprofit pages are a huge problem How this affects your branding, donor data, and trust Why accepting those donations could mess with your state fundraising compliance Whether you should claim your page, delete it, or ignore it entirely How big platforms exploit "helping nonprofits" to make a profit And what to do right now if your org was affected Bottom line: Just because something is legal doesn't mean it's ethical. Nonprofits deserve respect — not to be treated like SEO bait. Whether you're claiming or deleting your GoFundMe page, make sure the donations that come in are on your terms. Resources from this Episode Read GoFundMe's statement about the nonprofit pages here: https://www.linkedin.com/posts/gofundme-pro_at-gofundme-our-mission-has-always-been-activity-7387176830908407808-3AXY? Connect with Ephraim Gopin: https://www.linkedin.com/in/ephraimgopin/ Listen to our episode with Ephraim about Giving Tuesday: https://birkenlaw.com/charity-therapy-podcast/ct126/ Previous Episode: How Many Times Should a Nonprofit Board of Directors Meet? https://birkenlaw.com/charity-therapy-podcast/ct149/ Episode Transcript: https://birkenlaw.com/wp-content/uploads/2025/10/CT150_Transcript.pdf Connect with Us Jess Birken: https://www.linkedin.com/in/jessbirken/ Listen & Engage Listen on Apple Podcasts | Spotify | YouTube | Amazon Music Rate & Review on Apple Podcasts: Click "Ratings and Reviews" then "Write a Review" Send us your nonprofit questions: https://birkenlaw.com/podcast/#podcast-story Stay Connected Sign up for the Birken Law Email list: https://birkenlaw.com/signup/ Follow us on Facebook, Instagram, Twitter