What does it actually take to build a land brokerage from the ground up?In this episode of The American Land Seller Podcast, Koby sits down with Brittany Murphy, Chief Marketing Officer of Ironhorse Land Company, to talk about the real work behind building a multi state land brand from scratch.This conversation goes beyond logos and marketing slogans. Brittany shares what it takes to define a clear brand identity, build scalable marketing systems, recruit agents who align with culture, and maintain consistency while expanding into new markets.You will hear insights on:• The difference between marketing listings and marketing a company • Building brand authority in a niche land industry • Scaling operations across multiple states • Why discipline in branding matters more than creativity • The challenges and opportunities of early stage brokerage growthIf you are a land broker, brokerage owner, investor, or agent thinking about long term growth, this episode offers a practical look at what it really takes to build something that lasts.To connect with Brittany or learn more about Ironhorse Land Company, visit ironhorselandcompany.com or call 855-452-5263.New episodes of The American Land Seller Podcast release every Friday at 10 a.m., focused exclusively on the business of land.Send us Fan Mail  Instagram  Facebook  LinkedIn