This week, we get 'For Real' with Eric Hirshberg, the former CEO of Activision and Deutsch LA, whose world is now centered around music. Known for leading iconic franchises like Call of Duty, Guitar Hero, Skylanders, and Destiny, Eric shares how music has run alongside his career and ultimately inspired his new single, “For Real,” the second of his collaborations with GRAMMY-nominated soul artist Aloe Blacc (their first was 2024’s “I Love Not Drinking”).

We dive into how Eric blends his folk and Americana roots with Aloe’s soulful style, creating music that feels authentic for both artists while carrying a message about stepping back from negativity and the pressures of social media.

Our conversation also offers a glimpse into Eric’s upcoming 2026 album, More Is Not The Answer, and how “For Real” sets the tone for what’s to come. Along the way, we explore the songs that define him and his unique perspective on building a creative life that bridges technology, business, and music.

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My Weekly Mixtape is a music podcast that celebrates the art of the playlist — bringing the spirit of the classic mixtape into the streaming era.

Join host Brian Colburn as he teams up with artists, musicians, and passionate music fans to curate themed playlists, share the stories behind the songs, and explore what makes great music connect with us all. From rock and pop to punk, hip-hop, and beyond, My Weekly Mixtape blends interviews, commentary, and nostalgia into the ultimate listening experience — one playlist at a time.

Discover new music. Revisit old favorites. Give your playlists the mixtape treatment — every week on Spotify, Apple Podcasts, YouTube, or wherever you listen to podcasts.

Theme music: "Unveiled" by The 4th. Available on Spotify, Apple Music, Amazon Music, Pandora & Bandcamp.

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