Miami Food Porn, PR Real Talk, and the ROI of Influence with Dana Rozansky | S4, Ep 2.
DEC 3, 202556 MIN
Miami Food Porn, PR Real Talk, and the ROI of Influence with Dana Rozansky | S4, Ep 2.
DEC 3, 202556 MIN
Description
<p>Influence comes in all forms, and for Dana Rozansky, that form is food porn. Tune in to hear how Dana broke free from the mold with her @miami_foodporn Instagram account, leaving a corporate PR to become her own boss with a boutique agency. </p><p>As a woman commanding her own life, Dana has found comfort in maintaining just the right amount of clients, and is careful to maintain a work life balance that keeps her satisfied. Listen as she goes back and forth with Manning to unpack the modern creator / brand relationship: why comps should lead to real patronage, how to spot true ROI beyond follower counts, and why microinfluencers with local, offline pull often outperform mega accounts with unengaged followers.</p><p>If this episode hits, share it with a friend who runs a brand, a food lover, or a creator who needs the nudge to play the long game. Subscribe to The Big Dawgs for more conversations with builders who never take a day off.</p><p><br></p>