Rugby Unity

Super Rugby has spat the Aussies out again, and David Pembroke and Ewen McKenzie rip the Band-Aid off.

World Rugby drops what David Pembroke calls a vital strategic plan… and the game barely notices. David and Ewen McKenzie unpack why it landed with a thud.

World Rugby’s strategic plan has finally landed, and David Pembroke and Ewen McKenzie get stuck into what it says, what it dodges, and what it must deliver by 2031.

David Pembroke sits down with Rugby World Cup 2027 Managing Director Chris Stanley, the man overseeing planning, operations and delivery across 52 matches, 24 teams, and a tournament running 1 October to 13 November. Stanley walks through how a “pop-up” organisation goes from employee number one to a full-scale event engine, from locking in cities, venues and team base camps to wrangling hotels, flights and hundreds of contracts. They dig into what’s keeping leadership awake: cashflow timing, commercial partners still “waiting to see”, and global uncertainty that could impact travel. There’s also a clear-eyed look at ticketing after a first phase that sold 750,000 tickets across 135 countries, plus what to do in the current application window. Add in pricing from $40 seats (and $20 standing in Newcastle and Adelaide) to a $1,950 final ticket, and why Rugby World Cup revenues matter to World Rugby.Also in this episode:● Chris Stanley’s journey from UK to Australia● How Sydney 2000 shaped his event delivery mindset● Why Rugby World Cup crowds feel different to FIFA● Team base camps, hotels, training venues, and logistics● Ticket ballot explained: timelines, oversubscription, and October release● Partners, media rights, and building momentum with 500 daysPLUS: What a “uniquely Australian” Rugby World Cup fan experience could look like, from stadium food and drink to fan festivals and travel between cities.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Rugby Unity starts with sad news, marking the passing of Scotland and British and Irish Lions great Scott Hastings, remembered as a top class player and an even better man. From there, the weekend’s rugby storylines fly: England’s Red Roses clinch another Guinness Women’s Six Nations Grand Slam with a 43–28 win over France in Bordeaux, as crowds and revenue figures underline the surge in women’s sport. David Pembroke and Ewen McKenzie then unpack a weekend of monster scorelines across the Prem, URC and Super Rugby, and ask whether attack is now winning too easily. There’s also a sharp discussion on Henry Pollock’s growing profile, South Africa’s talk of leaving European competitions, and Eddie Jones being sanctioned by the Japanese Rugby Football Union after abuse towards match officials. Plus doping bans for Georgian rugby figures and Springbok prop Asenathi Ntlabakanye, and listener questions on World Cup finals venues, Spain’s World Cup bid, and the Nations Championship player availability problem.Also in this episode:● Tribute to Scott Hastings and his rugby legacy● England Red Roses win Grand Slam in Bordeaux● Women’s sport revenue growth and rugby’s commercial gap● Big Premiership and URC blowouts raise balance questions● South Africa discuss leaving European competitions for welfare● Eddie Jones sanctioned after abuse of match officialsPLUS: The audience drives big calls on 2027 final venues, Spain’s World Cup bid, and Nations Championship selection windows.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: [email protected] to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.