Most coaches think their problem is their niche.They think they need to tweak the wording, refine their “I help X do Y,” or finally land on the perfect elevator pitch to describe what they do.But if you’ve ever been asked, “So… what do you do?” and immediately felt your brain short-circuit… you already know:It’s not a wording problem.In this episode, I’m walking you through what’s actually going on when your content isn’t landing, your conversations feel unclear, and you find yourself over-explaining your work.I’m sharing a real story (yes…Thanksgiving, Aunt Karen, and a full-on internal panic moment) to show you exactly how this shows up- and why so many coaches dilute what they do without even realizing it.We’ll talk about:Why nobody actually cares about your niche (and what they do care about)The real reason you feel unclear when talking about your workHow trying to “make it make sense” is watering down your messageThe difference between knowing what you do and being able to confidently communicate itWhat it really takes to have people instantly recognize themselves in your workThis is the shift from trying to say it “right”… to actually leading with clarity, conviction and leadership.Join the Magnetic Niche Challenge April 6, 7, and 9th ➡️ HEREResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!