We look back at John Randolph's conversation with Roman Villard, co-founder of Full Send Finance, on Episode 83 of CPA Life. Sharing his journey from finance major to starting his own firm, Roman emphasizes the importance of a culture-forward approach and how that helped Full Send shoot out of the blocks, growing from zero to 12 full-time employees in just over two years. Roman leveraged technology to great effect, particularly improving employees' work-life balance, and he dives into discussing the things that have given Full Send cross-generational appeal. Hybrid working is a significant factor, along with a resonant brand narrative. This episode touches on so many vital aspects that can make or break the success of your own firm, so whether you missed this one the first time around, or just want a refresher, you'll definitely want to tune in now!

Get the full show notes and more resources at CPALifePodcast.com