How do you set the value for a case?Are you holding your case back from getting what it's really worth? And who makes that determination?Robert Hirschhorn's advice: "Don't put caps on yourself. You want to choose the biggest number that you could ever imagine a jury would award [in a case such as yours], and whatever that number is, multiply it times two."But to be successful, you need to get the jury to sympathize. You need to justify the villainization of the defendant. You need to anchor your case around the numbers, and then move beyond the numbers.Rob's perspective comes from 40+ years as a jury and trial consultant, selecting juries that have returned tens of billions of dollars in verdicts. He speaks from experience when it comes to understanding the difference between a liability jury and damages jury, or knowing what are the right elimination questions. He also speaks through a lens of personal tragedy, deeper purpose and legacy-building.To that end: be a sponge, never stop learning, and explore new technology, such as Rob's own VerdictHub: a new, AI-driven system that surveys "digital jurors" for incredibly accurate jury predictions.We explore all this and more in this energizing conversation!"When you get to the damages part, you have to mention the amount of money, because if you don't, the amount of money the jury thinks is appropriate will always be lower than what you are going to be asking for."In this episode, we discuss:◼️ Why it's so important for the jury to know that you care about your client.◼️ Not limiting yourself with artificial caps on claims.◼️ Why family members make the best trial partners.◼️ How to identify and frame the villain in the case. It's not always obvious.◼️ Dropping low economic damages, and focusing on pain and suffering.◼️ How Artificial Intelligence is changing the landscape of jury consulting.Chapters00:00 Ask For Big Numbers03:46 How To Get Huge Verdicts11:40 Cat Bennett's Legacy21:20 Look For Accountability, Not Villains26:40 Liability Vs Damages Jury30:02 AI Meets Jury Consulting33:32 Stress Testing The Model35:09 What Verdict Hub Does49:01 Trust And When To Use ItCourtroom Stories & Tactics | RVA Trial Lawyers Available on Spotify, Apple, YouTube, and at RVATrialLawyers.com Based out of Richmond, Virginia, Courtroom Stories & Tactics by RVA Trial Lawyers exists for lawyers who try cases to juries on behalf of people. Through our podcast, we hope to learn from them, support them, connect them, inspire them, and preserve their work for future trial lawyers.If you are willing, we would greatly appreciate it if you left us a 5-Star Google Review by clicking here. Your review will help people find us.Thank you!Sharif Gray and Nael Abouzaki