Dial it in

In this podcast episode, the hosts share a heartwarming story about 'Knock, knock,' a chicken that became the sales team mascot at BizzyWeb. The story begins with Mary's unique birthday gift, which ultimately saved the chicken from being eaten. The hosts then delve into their favorite aspects of 2025, highlighting their experiences with AI, and discussing the significant role AI plays in modern marketing. Key themes include Answer Engine Optimization (AEO) versus traditional SEO, loop marketing, first-party data utilization, and the importance of well-designed, fast, and functional company websites for both customer engagement and recruitment. They emphasize the ongoing evolution of AI in marketing, including tools like Google's Gemini and the increasing use of AI to improve customer experience and operational efficiency. The hosts also touch on integrating AI into business processes while maintaining human oversight to ensure quality and accuracy. Show Notes: 00:00 Introduction and Favorite Moments of 2025 00:40 The Story of the Sales Chicken 03:45 AI and Marketing Trends of 2026 05:26 The Rise of AI in Everyday Life 05:55 Special Guests and Sponsor Introduction 10:08 SEO vs AEO: The Evolution of Search 19:48 Loop Marketing: The Future of AI-Driven Strategies 24:32 Human in the Loop: Ensuring AI Accuracy 25:34 Google's AI Tools: Gemini and Beyond 26:18 AI in Marketing: From Ideation to Execution 28:48 Notebook LM: Custom AI Solutions for Clients 32:43 AI's Impact on Entry-Level Jobs 34:05 First Party Data Strategies 36:39 The Importance of a Modern Website 45:50 Future Trends: Agentic AI and CRM Integration 48:01 BizzyWeb's AI-Driven Marketing Approach … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode of 'Dial It In,' hosts Dave and Trygve engage in a lively discussion with Jen Bergen, a recognized expert in Revenue Operations (RevOps) and co-creator of the RevOps Bootcamp at HubSpot Academy. The trio delves into the basics of RevOps, its importance in aligning marketing, sales, and service teams to drive measurable growth, and common challenges companies face. Jen emphasizes the critical role of process documentation and communication in creating a cohesive and effective RevOps strategy. They also explore the misconceptions surrounding RevOps and discuss practical steps for implementing a successful RevOps framework. The episode is enriched with insights into the future of RevOps, including the increasing availability of related education and certifications. Sponsored by FractionalTactical.com, the podcast highlights how a systematic approach to RevOps can improve company culture, communication, and ultimately, customer experience. … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lisa Futterman, a Chicago-based freelance food, travel, and beverage writer. They discuss the history, preparation, and intricacies of creating a turducken for Thanksgiving. The episode delves into Trygve's personal tradition of ordering and smoking a 20-pound turducken, touching on its New Orleans roots and the challenges of cooking it properly. Lisa shares insights into food history, the culinary concept of 'in castration,' and offers tips for making Thanksgiving meals unique and memorable. They also highlight the importance of respecting family traditions while being open to culinary adventures, and share humorous anecdotes about deep-frying turkeys and the mythical origins of popular dishes. Connect with Lisa: Instagram [https://www.instagram.com/futtypages/] … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode, Trygve hosts his dear friend Brie Rehak, the creator of That Girl Brie, Elevated Charcuterie. They discuss Brie's journey from being let go from a job during COVID-19 to establishing a thriving business specializing in artisanal cheeses. With a background in creating charcuterie boards, Brie turned her passion into a business, focusing on storytelling, customer experience, and quality. They also explore her collaborations, the creation of unique cheese varieties like Merlot Cheddar, and her partnership with Harmony Cheese. Additionally, Brie talks about the importance of branding, the challenges of licensing, and her new retail space in River Falls. The episode is filled with humor, insights into the food industry, and the importance of following one's passion. Connect with Brie: LinkedIn [http://www.linkedin.com/in/brianne-rehak-2ab4b756] - http://www.linkedin.com/in/brianne-rehak-2ab4b756 Harmony Cheese [https://harmonycheese.com/]- https://harmonycheese.com/ Harmony Cheese Facebook [https://www.facebook.com/HarmonyCheese] - https://www.facebook.com/HarmonyCheese Harmony Cheese Instagram [https://www.instagram.com/harmonycheesewi/] - https://www.instagram.com/harmonycheesewi/ That Girl Brie [https://thatgirlbrie.com/] - https://thatgirlbrie.com/ That Girl Brie Facebook [https://www.facebook.com/ThatGirlBrieBoxesAndBoards/]- https://www.facebook.com/ThatGirlBrieBoxesAndBoards/ That Girl Brie Instagram [https://www.instagram.com/thatgirlbrieboxesandboards/?hl=en] - https://www.instagram.com/thatgirlbrieboxesandboards/?hl=en Other Mentioned Brands Facepunch Hot Sauces [https://www.facepunchfoods.com/]- https://www.facepunchfoods.com/ Lucky Guys Distillery [https://www.luckyguysdistillery.com/] - https://www.luckyguysdistillery.com/ … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0]Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact]Connect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Caleb McEwen, an accomplished writer, performer, director, and founding member of The Danger Committee. They discuss the intense preparation and challenges faced by real estate agents, leading into Caleb's unique insights on integrating performance techniques into professional settings. Caleb shares his journey from joining The Danger Committee to mastering juggling and knife-throwing stunts. He emphasizes the importance of storytelling, audience engagement, and adaptability, drawing parallels between performance art and sales. Caleb also provides strategies for handling hecklers, maintaining audience interest, and overcoming the fear of public speaking. The episode concludes with tips on creating meaningful connections with the audience and promoting upcoming shows of The Danger Committee and Brave New Workshop. Connect with Caleb: The Danger Committee [https://www.thedangercommittee.com/] Hennepin Arts [https://hennepinarts.org/] … Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we'll cover topics across the entire spectrum of business. This isn't a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb [https://hubs.la/Q01VrfRj0]. Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com [https://hubs.la/Q01VrfRj0] https://hubs.la/Q01VrfRj0Connect with Dave Meyer [https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20Contact] https://marketing.bizzyweb.com/our-team/dave-meyer?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Dave%20Meyer%20ContactConnect with Trygve Olsen [https://marketing.bizzyweb.com/our-team/trygve-olsen?utm_campaign=Dial%20It%20In%20Podcast%202023&utm_source=Podcast&utm_medium=Podcast%20Notes&utm_content=Trygve%20Olsen%20Contact]