<p><strong>Branding Auto Repair From the Inside with Lola Schmidt </strong></p><p>Running an auto repair shop takes more than fixing cars—it takes building a brand that customers trust. In this episode, Lola Schmidt shares her journey of turning a shop from a tough beginning into a standout, customer-first business.</p><p>She dives into:</p><ul><li><p>How to create a brand identity that feels authentic</p></li><li><p>Why appearance, curb appeal, and safety matter to customers</p></li><li><p>Balancing roles as husband-and-wife shop owners</p></li><li><p>The importance of asking your community what they want</p></li><li><p>Must-read books like <em>Profit First</em> that help shop owners stay profitable</p></li></ul><p>If you’re looking to improve your shop’s image, strengthen customer loyalty, and grow without burning out, this episode is packed with real, actionable advice.</p><p>Don’t forget to like, subscribe, and share with another shop owner who needs to hear this.</p>