Bars aren’t losing money on non-alcoholic drinks.They’re losing money by misunderstanding them.As guest behavior shifts toward functional, botanical, and alcohol-free options, the bars winning right now aren’t guessing, they’re following the math.In this episode, I break down why non-alcoholic drinks can match or exceed cocktail margins, how pricing psychology has changed, and what happens when you treat this category like a system instead of a patch.If your menu hasn’t evolved with how people actually choose drinks now, this episode explains what changed.🔴 Learn More: 🔴 📌 Want a personalized bar growth plan?Book your FREE STRATEGY SESSION here → https://barbusinesscoach.com/strategy-session🚨 Want a stronger team and better bar culture?Grab the free Bar Culture Workbook now→ https://barbusinesspodcast.com📢 Get FREE ACCESS to a group that understands the bar business→ https://www.facebook.com/groups/barbusinessnation🚀 Snag my books "How to Make Top-Shelf Profits in the Bar Business!" and "Menus that Sell". → https://barbusinesscoach.com/book/ Our Partners: QuixSpec Bar and Restaurant IntelligenceBusiness intelligence that actually works! Make confident, data-driven decisions that directly impact your bottom line. https://www.quixspec.com Dining Alliance Dining Alliance helps foodservice operators of all sizes unlock real savings and earn CashBack through our industry-leading rebate program.https://mydiningalliance.com/register/easy/?c=cjps&segment=Restaurant