In this episode, Nyakio Grieco, Co-Founder of Thirteen Lune, a direct-to-consumer e-commerce beauty platform featuring Black and Brown-owned brands, speaks with host Kate Barrett about how a cultural turning point led her to create a mission-driven startup, how to harness an ever-evolving marketing stack to drive growth, and the importance of vetting potential investors. Throughout the conversation, Mejuri CEO and Co-Founder Noura Sakkijha and NEA Partner Vanessa Larco share insightful commentary about changing consumer behaviors, how to hire for long-term growth, and the powerful ways in which measurement can help propel a business forward. Tune in to hear what inspired Nyakio and Noura to become founders, how their families and backgrounds shaped their entrepreneurial visions, and why it's important to infuse a company's values into every aspect of the business.

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The information provided in this podcast is for educational and illustrative purposes only and is not intended to be an offer of securities, investments, investment advice or recommendations. New Enterprise Associates (NEA) is a registered investment adviser with the Securities and Exchange Commission. However, nothing in this communication should be interpreted to suggest that the SEC has endorsed or approved the contents of the podcast. Any offering of securities by NEA is restricted to qualified investors and is made pursuant to offering documents that contain important disclosures concerning risk, fees, conflicts, and other important information. The company founders or other executives featured in the podcast are not compensated, directly or indirectly, by NEA but may be founders or executives of portfolio companies NEA has invested in through funds managed by NEA and its affiliates. The host of the podcast is an employee of NEA and is compensated in her role as a NEA employee. NEA has paid to optimize the placement of this podcast on certain online search platforms.

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