The MAFFEO DRINKS Podcast

Krista Schubert Silva, former Head of Sales at Overproof, an AI-powered market intelligence platform for the US drinks trade, on why a cocktail can top the menus in one US city and not even rank an hour up the coast. "The Negroni is not even popular in Los Angeles, whereas it is the second most popular in San Francisco... even though they're in the same state." 0:14 Going in willy-nilly versus building a real target list 1:37 Not all Italian restaurants are the same: aperitivo terrace or grandma's kitchen 3:29 Scanning a menu for a competitor's gin before you pitch 5:00 Bar mats and branded tools give away who supplies the account 5:20 Reading the back bar to work out the wholesaler 7:45 San Francisco drinks Negronis, LA drinks old fashioneds 9:10 From a Mexican restaurant staple to a rooftop drink on Fifth Avenue 10:46 Your target occasion doesn't exist in this city, now what? 12:39 Espresso, porn star or dirty: the martini changes by borough 13:05 Niching down to a signature serve as your way in 14:14 An Earl Grey vodka that found its home in the espresso martini Find all episodes featuring Krista Schubert Silva at themaffeodrinkspodcast.com. city cocktail data, hyperlocal demand, target occasion, back bar intelligence, menu analysis, Bottom up Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. Join The Maffeo Drinks Substack for Episode Analysis! The full catalog of 135 episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.

David Wood, founder of Liana Collection, a UK-based premium drinks importer and distributor. "You can really build brands through kind of death by a thousand cuts." 00:00 How Do You Pick A Brand That Actually Fits Your Portfolio? 03:51 Why Create Your Own Category Instead Of Fishing In The Same Pond? 06:41 Why Be The Modifier Instead Of The Lead Ingredient? 09:24 What Happens When You Force A Brand Into The Lead Role Too Soon? 11:00 Can A Stealth Position Actually Protect Your Brand? 13:41 Why Is A Modifier Easier To Protect Than A House Pour? 15:41 Why Master The Unscalable Things Before You Scale? 18:00 What Does It Mean To Empower The Bartender Instead Of Dictating The Drink? 20:38 Why Does Inventing A Drink Strategy Backfire? 22:44 How Does A Flavor Guide Replace A Rigid Drink Strategy? Find all episodes featuring David Wood at themaffeodrinkspodcast.com. modifier cocktail ingredients, craft spirits distribution, niche drinks categories, bartender relationships, independent spirits brands, Bottom up Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. Join The Maffeo Drinks Substack for Episode Analysis! The full catalog of 135 episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.

Mark Burgess is a global executive search consultant with AIMS International who turns the mic around to interview MAFFEO DRINKS host Chris Maffeo about twenty-plus years of building brands across 30+ markets. What separates leaders who reach their potential from those who never quite fulfill it? Why do experienced leaders and well-funded companies still default to top-down strategy? How much does successful brand building need to change from market to market? Find all episodes featuring Mark Burgess at maffeodrinks.com. Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. Join The Maffeo Drinks Substack for Episode Analysis! The full catalog of 135 episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.

André de Almeida, a drinks industry consultant with twenty years across Loch Lomond Group, William Grant & Sons and Edrington and founder of Inside the Cask, on why the liquid comes first and how every drinker takes a different road into whisky. "There's a whisky out there for every consumer. It's just a question of finding which one is right for you." 0:14 Why should the liquid come before the brand world if you want to sell the second bottle, not just the first? 2:34 How do you tell someone who says they do not like whisky that there is a whisky out there for every consumer? 5:20 Why does a bold first pour like Laphroaig recruit some drinkers and put others off for good? 6:38 What makes a blended scotch drinker brand loyal while a single malt drinker stays a repertoire drinker? 9:03 Why do distilleries swap casks of stock with each other to build as many flavour profiles as possible? 11:47 How does a cask finish bridge a rum drinker or a wine drinker into whisky? 14:36 Why is the highball a better route into whisky than serving it neat? Find all episodes featuring André de Almeida at themaffeodrinkspodcast.com. whisky category recruitment, taste profile, single malt versus blended scotch, cask finishes, repertoire drinkers, Bottom up Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. Join The Maffeo Drinks Substack for Episode Analysis! The full catalog of 135 episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.

Brian Rosen, Chairman of Growth Beverage and founder of the US drinks investment firm InvestBev, who grew up in the family that built what is now Total Wine, on O-N-D, the ten weeks that make the drinks year, and why the work that wins them happened last spring. "This business is about doing what's right for the brand six months ago, not today." 0:00 Why does Brian smile when a European founder says they just hired a US export director? 0:21 What is the real three tier tax on every dollar of US sales? 1:34 Why airlift a hundred cases instead of shipping a forty foot container and hoping? 2:08 Why go where the most Czechs are, not just to Brooklyn? 3:11 Why is put away the ego the actual advice, not a secret? 4:03 How does a cheap Italian restaurant pay for the Cipriani listing later? 4:42 Why was Hiro Sake's layup the Japanese restaurants it did not want? 6:44 Why does your audience want the truth, not to be bullshitted? 9:03 Why are the top five hundred brands and the other forty thousand not in the same boat? 10:09 What is O-N-D, and why does forty three percent of the year hinge on it? 11:18 Why is October the first already too late? 12:47 Why is O-N-D really the culmination of the work you did in the spring? 14:02 Why do the best brands plan while someone else is selling? Find all episodes featuring Brian Rosen at themaffeodrinkspodcast.com. Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. Join The Maffeo Drinks Substack for Episode Analysis! The full catalog of 135 episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.