Content, Briefly

This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog. Today’s guest is Deedi Brown talking about her recent post, Your Social Media Person Belongs on the Content Team.Deedi Brown, Head of Content at Bubble, runs a team that includes social media, video, editorial, and product enablement. She also hasn't checked her blog traffic in months. Her argument is simple: social media is a content channel now, not a distribution one. Platforms punish outbound links, audiences don't want to leave, and the old model of chopping a blog post into social captions stopped working a while ago. This conversation gets into what it looks like to actually restructure around that, how to measure when you're not driving everything back to a blog, and why chasing impressions and engagements separately creates perverse incentives for both. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. The central post for the discussion: Your Social Media Person Belongs on the Content Team Deedi’s Bookstagram account Rachel Karten’s newsletter Follow Rachel Bicha on LinkedIn Follow Deedi Brown on LinkedIn

This episode is an interview with Jeremy Moser, co-founder of uSERP. Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing: teams comparing their best AI search leads against their entire SEO pipeline and making budget decisions based on a comparison that doesn't hold up. About 36% of uSERP's own leads self-report as coming from AI search, and even that number is murky once you factor in all the other touchpoints along the way. This one gets into where that logic breaks down, why cutting SEO to fund GEO tends to backfire when training data refreshes, and where Jeremy thinks content marketers should actually be spending their time right now. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. Jeremy’s LinkedIn post that sparked this discussion Follow Jeremy Moser on LinkedIn Follow Alex Hilleary on LinkedIn

In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back.Eric's organic traffic is a third of what it used to be, and the business keeps hitting its numbers every quarter. That disconnect says a lot about where content marketing is right now. Jimmy, Eric, and Chloe riff on Jimmy's recent Superpath post about three shifts that aren't reversing: writing as a less commercially viable skill, a marketing skillset that now includes things marketers were never asked to do, and reputation as your most durable career asset. Chloe has some pushback. Eric has a $200K blog post story. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. The central post for the discussion: 3 Things AI Has Changed About Content Marketing That Aren't Going Back Follow Jimmy Daly on LinkedIn Follow Chloe Thompson on LinkedIn Follow Eric Doty on LinkedIn

This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog. Today’s guest is Ronnie Higgins talking about his recent post, Seeking: B2B content with range.Most B2B content has one job: inform. Ronnie Higgins thinks that's a waste. He dug up a forgotten BuzzFeed framework where data scientists mapped why people actually share content, then applied it to B2B. The result is a way of thinking about content through human needs like identity, connection, and emotion. You'll also hear how AI can help you spot those needs hiding in your sales calls. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. The central post for the discussion: Seeking: B2B content with range BuzzFeed's "Pound" process for understanding social virality The 95-5 rule of marketing audiences Doug Shapiro's "Infinite Content" book on Substack Jo's post on using AI to understand your audience better Ronnie & Rachel (and Brandon's!) conversation about taste The Oatmeal's comic on AI & art Follow Rachel Bicha on LinkedIn Follow Ronnie Higgins on LinkedIn Useful Links: Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/ Follow Ronnie on LinkedIn: https://www.linkedin.com/in/ronniehiggins/  Ronnie’s post on job myopia in B2B content: https://theartofcontent.blog/2026/03/03/seeking-b2b-content-with-range/  Buzzfeed’s “Pound” process for understanding social virality: https://www.buzzfeed.com/daozers/introducing-pound-process-for-optimizing-and-understanding-n  On the 95-5 rule of marketing audiences:  https://marketingscience.info/news-and-insights/the-955-rule-is-the-new-6040-rule Doug Shapiro’s “Infinite Content” book on Substack: https://dougshapiro.substack.com/t/book-infinite-content  Read Jo’s post on using AI to understand your audience better: https://theartofcontent.blog/2026/03/12/i-stopped-guessing-what-to-write-and-started-eavesdropping-instead/  Read Ronnie & Rachel (and Brandon’s!) conversation about taste: https://theartofcontent.blog/2026/03/19/a-conversation-about-taste-what-do-we-actually-mean-when-we-talk-about-taste/  The Oatmeal’s comic on AI & art: https://theoatmeal.com/comics/ai_art

In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up. Katie walks through how her role has evolved from building a personal AI style guide into creating editorial tools for the whole Every team. She shares the details of her writing setup, including a custom Claude Code plugin with a full production pipeline from brainstorming to review, complete with a cast of AI reviewers that pressure-test her drafts from different angles. She also talks about Margo, her OpenClaw-powered personal agent that manages her calendar, triages deadlines, and handles the repetitive "paper cuts" that slow creative work down. The conversation covers how Every thinks about content strategy as an AI-native media company, why their "movement first" editorial approach starts with what the team is learning rather than what keywords are trending, and how guides built around genuinely original concepts are driving some of their strongest content performance. Katie also shares practical advice for content marketers earlier in their AI journey, starting with one deceptively simple tip: ask the AI to interview you. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.Useful Links: Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Katie on LinkedIn: https://www.linkedin.com/in/katieparrott/ Katie's website: https://katieparrott.com/ Every: https://every.to/ Working Overtime (Katie's column): https://every.to/working-overtime I Hired ChatGPT as My Career Coach: https://every.to/working-overtime/i-hired-chatgpt-as-my-career-coach I Taught Claude Every's Standards. It Taught Me Mine: https://every.to/working-overtime/i-taught-claude-every-s-standards-it-taught-me-mine How to Build an AI Style Guide: https://every.to/guides/how-to-build-an-ai-style-guide AI Style Guide: https://every.to/guides/ai-style-guide OpenClaw:https://openclaw.com