Tetragrammaton with Rick Rubin

Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has grown Liquid Death into the #2 most-followed beverage brand on social media through viral, entertainment-first campaigns. Scaling across categories including mountain water, soda-flavored sparkling water, iced tea, and energy, the rare brand has been most recently valued at $1.4 billion under Cessario’s leadership. He has been named to TIME100 Next, and Liquid Death has earned accolades, including Fast Company’s Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age’s America’s Hottest Brands. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Dan Brown is the bestselling author of the Robert Langdon thriller series, including The Da Vinci Code, Angels & Demons, The Lost Symbol, Inferno, and Origin. His novels have sold 250 million copies worldwide. Brown’s work has defined a modern genre of high-concept, research-driven thrillers that fuse art, history, religion, and science, and several of his books have been adapted into major feature films. His latest book, The Secret of Secrets, released in September 2025, returns to the Robert Langdon character in a new contemporary thriller. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Nick Broomfield is an award-winning documentary filmmaker. Over a career spanning more than five decades, he has made acclaimed films on subjects ranging from serial killer Aileen Wuornos and the deaths of Biggie Smalls and Tupac Shakur, to Kurt Cobain and Courtney Love, Whitney Houston, and South African politics. He later expanded into what he calls “Direct Cinema,” using non-actors in scripted dramas such as Ghosts and Battle for Haditha to explore social and political fault lines with documentary immediacy. His experimental and investigative work has earned major honors, including a Sundance First Prize, a British Academy Award, and the DuPont-Columbia Award for Outstanding Journalism. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Legendary music producer Jimmy Iovine returns to Tetragrammaton to reflect on the pivotal moments that shaped his path from young engineer to industry visionary. He recounts early lessons learned while working with John Lennon and Bruce Springsteen, and the creative spark that led to the founding of Beats with Dr. Dre, which redefined headphone culture worldwide. This journey inspired the model behind the USC Iovine and Young Academy, an interdisciplinary program designed to merge art, technology, and business for the next generation of creators. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Rupi Kaur is a globally acclaimed poet, performer, and artist. Rising to prominence with her debut collection Milk and Honey in 2014, which she self-published at 21 years old, Kaur became one of the best-selling poets of the 21st century, expanding her voice through later works, including The Sun and Her Flowers and Home Body. Kaur’s achievements extend beyond publishing, with sold-out international tours, multimedia collaborations, and millions of followers engaging with her work across platforms. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter