Next Up with Adam Breneman

Wake Forest Athletic Director John Currie joins Adam Breneman for a candid conversation on the future of college sports, the rapid changes in NIL and revenue sharing, and how Wake Forest is positioning itself for long-term success. Currie dives into what it’s really like to be a Power 4 AD, how he approaches hiring coaches, and why Wake Forest has become the fastest-growing fan base in the Power 5. He also shares insights on the role of private equity in college athletics, what keeps him up at night, and why he’s bullish on the ACC’s future. If you want a behind-the-scenes look at the business of college football from one of the most experienced ADs in the game, this episode is a must-watch. SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D For sponsorships or business inquiries reach out to: advertising@frontofficesports.com CHAPTERS 0:00 - intro 2:23 - Biggest change since taking Wake Forest AD job 3:47 - Most impactful moment of John Currie’s career and what makes Wake Forest special 5:40 - Alignment within administration 7:26 - Lessons from previous AD stops 8:09 - Day in the life as an AD at Power 4 program 10:14 - Hiring process of coaches 13:10 - Knowing when Wake Forest was going to hire Coach Jake Dickert 15:17 - Calls Currie makes when he knows there will be a coaching position open 17:10 - Why Wake Forest is set up to win long term 21:03 - Thoughts on Coach Jake Dickert 22:09 - What keeps John Currie up at night 23:43 - Revenue sharing in college athletics 26:27 - Allocating money between programs during revenue sharing era 20:26 - Private equity in college sports 30:45 - Branding at Wake Forest 33:13 - Advice to young people working in sports 35:08 - Overcoming adversity 37:27 - Future of the ACC 39:24 - Future of Wake Forest athletics On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

In this episode, Memphis Head Coach Ryan Silverfield takes us inside his journey—from getting the head coaching job to building a sustainable winning culture. We discuss the lessons he’s learned, key coaching philosophies, and how Memphis continues to compete at a high level. We dive into his biggest surprises as a head coach, the advantages of being promoted from within, and the moment he found out he got the job. Coach Silverfield also shares his thoughts on creating an explosive offense, the role of analytics in coaching, and the NFL offensive schemes he loves right now. We also talk about recruiting in today’s era of college football, how he approaches roster management, and the one decision that helped him get to where he is today. Plus, we discuss what Memphis needs to do to make the College Football Playoff and Coach Silverfield’s ultimate “why”. SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D For sponsorships or business inquiries reach out to: advertising@frontofficesports.com CHAPTERS 0:00 - Intro 2:15 - Reflecting on 9 years coaching at Memphis 4:40 - Biggest surprise when getting head coaching job 5:18 - First game as head coach 6:25 - Piece of advice to 2019 Coach Silverfield 7:33 - Advantages of getting promoted from within the program 9:00 - Finding out how he got the head coaching job 11:24 - What makes Memphis special 13:00 - The All In culture at Memphis 15:33 - Sustaining success 16:57 - What Coach Silverfield wishes he’d done differently has a head coach 19:00 - Creating an explosive offense 20:42 - Data after games 22:00 - Analytics 24:20 - Preparing as a head coach 26:20 - Quick decisions as a head coach 27:50 - NFL Offensive schemes Coach Silverfield loves right now 29:27 - Pregame ritual 30:55 - Recruiting strategy in the new era of CFB 34:02 - Revenue sharing 36:11 - Roster management 37:56 - What Coach Silverfield looks for in young coaches 41:57 - Preparing to be a head coach 44:23 - What made Seth Henigan special 46:18 - Daily routine 48:45 - One decision that allowed Coach Silverfield to get to where he is now 50:47 - 1-2 things that need to happen for Memphis to make CFP 52:02 - Coach Silverfield’s why On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

In this exclusive interview, Michigan Football Head Coach Sherrone Moore shares his incredible journey from graduate assistant to leading one of the most storied programs in college football. He opens up about the moment he got the head coaching job, the lessons he learned from Jim Harbaugh, and the challenges of stepping into this high-profile role. Coach Moore breaks down his approach to recruiting, what it takes to build a winning culture, and how he evaluates coaching staff. He also shares his thoughts on NIL, the transfer portal, and the future of Michigan Football. Plus, he reflects on beating Ohio State, the mindset it takes to win a National Championship, and what drives him as a leader. If you're a Michigan fan, a coach, or just love football, this episode is packed with insights you won’t want to miss. SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D For sponsorships or business inquiries reach out to: advertising@frontofficesports.com CHAPTERS 0:00 - Intro 2:37 - Coach Moore’s first team meeting 3:52 - Pivotal moment in Coach Moore’s career 5:32 - Coach Moore as a GA 7:31 - Becoming Michigan’s head coach 11:18 - Biggest surprise first day on the job 12:03 - Growing up in Derby, Kansas 12:45 - Balancing building Michigan 14:30 - Advice to Coach Moore on day 1 15:24 - Lessons from Coach Harbaugh 16:15 - Being a coordinator under Coach Harbaugh 17:23 - Getting hired as TE Coach at Michigan 21:02 - What goes into being a great recruiter 23:38 - Building a coaching staff 24:36 - Relationships with players 27:06 - Biggest lesson from Year 1 as a Head Coach 28:38 - First win as a Head Coach in 2023 29:58 - Handling expectations as Michigan’s Head Coach 31:05 - NIL at Michigan 32:10 - Landing Bryce Underwood 33:03 - Changes needed in College Football 33:55 - Hiring Chip Lindsey as Offensive Coordinator 34:40 - Overcoming adversity 36:08 - Identifying a great offensive lineman 38:22 - Building a culture in the new age of college football 39:52 - Building from the portal vs building from HS recruits 40:33 - Michigan’s 2025 QB situation 41:33 - Michigan football under Sherrone Moore 42:17 - What Michigan needs to win year in and year out 42:59 - Building out recruiting department 43:58 - What Coach Moore wants his players to say about him 44:58 - Coach Moore’s Why 46:01 - Most proud moment as a coach 47:20 - Expanded playoff thoughts On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

Tim Pernetti, Commissioner of the American Conference, joins me for an unfiltered conversation about the future of college football, conference realignment, NIL, media rights, and the business behind the game.  From leading Rutgers’ move to the Big Ten to reshaping the American Conference, Tim has been at the center of some of the biggest decisions in college athletics. In this episode, he shares insights on his strategy for growing the American Conference, the challenges facing college football, what needs to change in the College Football Playoff, and the impact of NIL and private equity in college sports. SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D For sponsorships or business inquiries reach out to: advertising@frontofficesports.com CHAPTERS 0:00 - intro 2:23 - Path to becoming American Conference Commissioner 4:35 - Priorities when getting Commissioner Job 6:43 - Process of getting Commissioner Job 9:53 - Rebranding The American Conference 11:49 - Traveling when first getting the job 13:18 - Experience as Rutgers Athletic Director 15:42 - Strategy for conference expansion 18:59 - Future of College Football Playoff 20:59 - NIL 24:58 - Private Equity in college sports 27:12 - Talking to media partners 29:09 - A moment that shaped Commissioner Pernetti into who he is today 31:41 - Advice for young people working in sports 32:46 - Negotiating 34:24 - Being the youngest Athletic Director in the country at Rutgers 36:03 - Routine 36:51 - Revenue distribution 39:01 - Conference naming rights 40:27 - Overcoming adversity 41:53 - Commissioner Pernetti’s goal 44:07 - Evaluating employee hires On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

The Pac-12 Conference has faced one of the most challenging periods in its history, but what happens next? In this interview, I sit down with Pac-12 Commissioner Teresa Gould to discuss the conference’s survival, media rights, expansion, and the future of the Pac-12.

She shares what it was like stepping into leadership during such a critical time, the tough decisions she’s had to make, and her vision for where the Pac-12 will be in the coming years. We also dive into the lessons learned from the conference’s collapse, what it means for college athletics, and how the Pac-12 is positioning itself to compete in the modern era.

If you’re interested in the business of college football, conference realignment, and what’s next for the Pac-12, this is a must-watch.

SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1

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For sponsorships or business inquiries reach out to: advertising@frontofficesports.com

CHAPTERS

0:00 - Intro

2:44 - Becoming commissioner of the Pac-12

4:52 - First to-dos when getting hired

7:25 - Figuring out the future of the Pac-12

10:26 - Deal making as a conference commissioner

11:50 - Lessons during time as Pac-12 commissioner

13:32 - Pac-12 media rights

17:18 - Competing in the revenue sharing era

19:00 - The Pac-12 network

20:40 - Solutions for college athletics 2

2:23 - Advice for young people in the sports industry

25:14 - Naming rights in college sports

26:15 - Performance based conference distributions

27:00 - Overcoming adversity

28:42 - What does the future of the Pac-12 look like

29:54 - Teresa’s why

On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.

Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.

Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.