Episode SummaryIn this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind.Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday went.What I Chatted About:My life update: Thanksgiving trip, wanting a quieter season at home, and the ridiculous bootcut-jeans tailoring sagaHow Black Friday/Cyber Monday went in my business and why I'm so proud of the audit offersSeeing sketchy things behind the scenes in the online business world and how I refocused on my own valuesA question from an SEO School student frustrated that their course isn’t sellingWhy audience readiness and audience interest matter when a product flopsWhy creating something doesn’t guarantee sales, even if you think it’s a great productHow different people need different types of launches and different products based on their audienceWhy LextroMind doesn’t run on a one-size-fits-all protocol and how tailoring increases the likelihood of a successful launchUpcoming timing: LextroMind applications opening, my December break, and what's coming next[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!Links Mentioned:The LextroMind Waitlist – applications open December 15–22Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram