Episode SummaryIn this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ignore the real root issue which is usually unclear pricing and incomplete website information. I walk through what I recommend instead: transparent pricing, stronger FAQs, and a short, respectful follow up sequence that builds trust without overwhelming or pressuring people.Topics I Talk AboutMy birthday and 24 hour birthday saleWhy I disagree with long, diagnosis specific email funnels for brick and mortar practicesThe common “shoulder pain funnel” example and why it can feel grimyHow templated 8 to 16 email nurture sequences can frustrate potential patientsThe real reason people call clinics: unclear pricing and unanswered questionsHow being sold to on the phone creates pressure and discomfortWhat I recommend instead: a simple 1 to 3 email follow up sequenceWhy transparency and upfront communication build more trust than aggressive follow upThe importance of having pricing clearly listed on your websiteHow strong FAQs and clear messaging can act as your best funnelWhy touchpoints still matter, but should be ethical and intentionalA real life example from a friend about preferring transparent pricing over sales callsThe idea that investing in your website is more powerful than building heavy funnelsWhy someone’s pain point will still be there without 16 emails reminding themWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram