Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads. What I Talked About<ul><li> Moose needing a new vet and how I chose one </li><li> What made the vet’s website convert me quickly </li><li> How word of mouth and SEO work together </li><li> Why relying only on ads and referrals is risky </li><li> The missed opportunity of not showing up in organic search</li></ul> Important Links<ul><li><a href='https://lexlancaster.com/seo-school'>Join the SEO School Waitlist</a></li></ul> Work with me + learn more!<ul><li>Looking for help with tech &amp; software and want to get started on the right foot?  I offer FREE discovery calls. <a href='https://www.lexlancaster.com/schedule'>Click here to book</a>.</li><li>Check out my website: <a href='https://www.lexlancaster.com/'>Lex Lancaster Creative Co.</a></li><li>Connect with me on <a href='https://www.instagram.com/lexlancaster_'>Instagram</a></li></ul>

<description>&lt;p&gt;&lt;b&gt;Summary&lt;/b&gt;&lt;br/&gt; In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;What I Talked About&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt; Moose needing a new vet and how I chose one &lt;/li&gt;&lt;li&gt; What made the vet’s website convert me quickly &lt;/li&gt;&lt;li&gt; How word of mouth and SEO work together &lt;/li&gt;&lt;li&gt; Why relying only on ads and referrals is risky &lt;/li&gt;&lt;li&gt; The missed opportunity of not showing up in organic search&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Important Links&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href='https://lexlancaster.com/seo-school'&gt;Join the SEO School Waitlist&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Work with me + learn more!&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Looking for help with tech &amp;amp; software and want to get started on the right foot?  I offer FREE discovery calls. &lt;a href='https://www.lexlancaster.com/schedule'&gt;&lt;b&gt;Click here to book&lt;/b&gt;&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Check out my website: &lt;a href='https://www.lexlancaster.com/'&gt;&lt;b&gt;Lex Lancaster Creative Co.&lt;/b&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Connect with me on &lt;a href='https://www.instagram.com/lexlancaster_'&gt;&lt;b&gt;Instagram&lt;/b&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;</description>

Summary  In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google...

Up In My Business

Episode 165: The Missed Opportunity of Not Showing Up on Google

Episode 165: The Missed Opportunity of Not Showing Up on Google

Description