<p>How do podcasters build real influence through audio?</p><p>Mark Asquith, co-founder of CaptivateFM, explains what audio influence really means, why authentic engagement matters more than fast growth, and how technology shapes long-term podcast success.</p><p>This episode covers message clarity, audience trust, and the opportunities ahead for podcast creators, including the growing potential of the African podcast market.</p><p>Originally published on May 22, 2023.</p>