<p><span style="color: rgb(0, 0, 0); background-color: transparent;">Tony Doe breaks down how in-app ads, like those on Spotify and Buzzsprout, can be a powerful tool for growing your indie African podcast. Unlike social media ads, in-app ads reach listeners already tuned into podcasts, resulting in higher engagement and conversion. Tony covers budget-friendly tips to get started, compares costs with social media ads, and provides a step-by-step guide for crafting your first ad. </span></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">Featured Link: </strong></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">- Spotify Ad Studio - </span><a href="https://adsmanager.spotify.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">https://adsmanager.spotify.com</a><span style="color: rgb(0, 0, 0); background-color: transparent;"> </span></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">- Buzzsprout Ads - </span><a href="https://www.buzzsprout.com/ads" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">https://www.buzzsprout.com/ads</a><span style="color: rgb(0, 0, 0); background-color: transparent;"> </span></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">Listener Feedback: </strong></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Have thoughts on in-app ads? Join the conversation in the comments or on our social channels @tonydoemedia! </span></p>