Are you stocking your store with only the items you like, or are you building a business that people actually want to shop? In this episode, Crystal Vilkaitis sits down with Patrick Retzer, Director of Sales at Streamline Imagined, to deliver "tell it like it is" advice for retailers navigating 2026. Patrick draws from over 20 years of experience in jewelry, fashion, and wholesale to explain how independent retailers can move past the "lonely" aspects of business and tap into the power of clienteling, staff empowerment, and community. This episode is a masterclass in shifting from a "survival" mindset to a thriving, results-driven approach by focusing on the human elements that make retail tick. [2:21] Patrick’s background managing multi-million dollar stores and how he transitioned into the gift industry. [9:33] Why "old school" relationship management is the basic necessity for modern survival. [13:16] How the "Ritz Carlton" approach to employee autonomy transforms the customer experience. [16:57] The story of the "20-cent caramel" and how tiny, unexpected delights create generational loyalty. [21:30] Why training and accountability are the keys to delegating without fear. [22:04] Insights from the 2026 show season on why the best stores are constantly looking for "new and fresh" products. [26:25] Why physical trade shows and local networking still outpace online-only sourcing. [28:36] Using your network and community to ensure "Main Street" stays successful for everyone. Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch! Go to http://indera.co/prompt to access the prompt