<p>How did Jollibee grow from a local food business into one of Asia’s most recognisable brands?Welcome to the first episode of Made in Asia, a long-form video podcast exploring the rise of the companies, brands, and business empires that helped shape modern Asia.In this debut episode, the conversation focuses on Jollibee: its origins, its expansion, the business decisions that fueled its growth, and the reasons it became such a powerful name not just in the Philippines, but across the world.Rather than looking at Jollibee only as a fast food chain, we explore it as a case study in branding, scale, culture, consumer loyalty, and Asian business success.Episode breakdown:<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE">00:00</a> Intro<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=140s">02:20</a> Tony Tancaktiong’s Early Life And Why He Was Different<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=311s">05:11</a> How Big Jollibee Really Is Today<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=461s">07:41</a> Tasting Jollibee: Chickenjoy, Spaghetti, And The Brand’s Signature Menu<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=567s">09:27</a> Tony’s Family Background: From China To The Philippines<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=729s">12:09</a> Growing Up In Davao And Learning The Family Food Business<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=852s">14:12</a> The Smart Student Who Got Into Santo Tomas<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=931s">15:31</a> The Field Trip That Changed Tony’s Life<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=986s">16:26</a> Inside The Magnolia Ice Cream Factory That Inspired Jollibee<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1072s">17:52</a> Borrowing His Parents’ Entire Savings To Start The Business<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1223s">20:23</a> Tony’s First Stores And The Magnolia Ice Cream Bet<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1243s">20:43</a> The Franchise Problem: How Do You Stand Out Selling Someone Else’s Brand?<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1292s">21:32</a> The “American-Sized Service” Strategy That Helped Him Win Customers<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1668s">27:48</a> From Two Stores To Six: The Early Expansion Begins<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1794s">29:54</a> The Customer Feedback That Changed Everything<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1852s">30:52</a> Why Tony Started Selling Burgers Instead Of Just Ice Cream<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=1906s">31:46</a> The Creation Of The Yumburger<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=3309s">55:09</a> Why Jollibee Needed One More Product To “Seal The Deal”<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=3325s">55:25</a> The Origins Of Chickenjoy<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=3496s">58:16</a> Yumburger, Spaghetti, Chickenjoy: The Formula That Scaled<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=4710s">01:18:30</a> Jollibee Vs McDonald’s: The Existential Fight<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=6126s">01:42:06</a> The Jollibee IPO And The Insane Investor Return<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=6789s">01:53:09</a> After The IPO: Expansion, Capital, And The Next Big Moves<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=6855s">01:54:15</a> Why Vietnam Became Jollibee’s First Major International Success<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=7933s">02:12:13</a> Turning To Acquisitions: The Start Of Jollibee’s Multi-Brand Era<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=7938s">02:12:18</a> The Story Of Greenwich<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=9580s">02:39:40</a> Chowking: The Brand That Emerged From Revenge<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=10708s">02:58:28</a> The Team That Turned Around 160 Stores<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=10760s">02:59:20</a> The Text Messaging System That Helped Fix Operations Fast<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=11294s">03:08:14</a> Mang Inasal: One Of Jollibee’s Most Important Acquisitions<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=11352s">03:09:12</a> Edgar Sia And The Rise Of Mang Inasal<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=12215s">03:23:35</a> The Insight That Made Mang Inasal Work<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=13701s">03:48:21</a> Jollibee’s Overseas Acquisitions Strategy Explained<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=13740s">03:49:00</a> Coffee Bean, Tim Ho Wan, Smashburger, And Premium Positioning<a href="https://www.youtube.com/watch?v=0LN6hsQU8PE&t=14511s">04:01:51</a> OutroAbout Made in AsiaMade in Asia is a video podcast about the rise of major Asian companies. From food giants to tech platforms to legacy brands, each episode unpacks how these businesses were built, why they worked, and what they reveal about Asia’s place in the global economy.Subscribe for future episodes on companies such as Tencent, Grab, Titan, and more.About the speakers:Guang Jin Yeo is the founder of 1UpMedia, a media company focused on building thoughtful, engaging content for modern audiences. His background in storytelling, content, and audience-building brings a sharp lens to how brands connect with people and stay culturally relevant.<a href="https://www.linkedin.com/in/guang-jin/" target="_blank" rel="noopener noreferer">LinkedIn </a>Chuan Hoe Teo works in strategy at Google APAC and previously worked as a consultant at Bain &amp; Company. His experience across strategy, business growth, and large-scale market thinking adds a grounded perspective to how major companies expand and compete.<a href="linkedin.com/in/chuan-hoe-teo-65a622100" target="_blank" rel="noopener noreferer">LinkedIn </a></p>