<p>In this episode I speak to Niki Hutchison, founder of Marketing Insiders Club and Fully Booked Bootcamp. Niki shares how early ad-agency work experience at 14 led to a career in advertising strategy, followed by a pivot into hospitality and then founding a children’s hip hop dance company. We talk about how Niki grew the dance business to 40 staff and 3,000 customers through strong brand strategy, market research, and multiple revenue streams, and about her post-pandemic pivot back into marketing. We discuss multi-channel visibility, women’s fears around being seen, the complications of being direct, revenue-stream discipline, and the importance of clear positioning. Lots of tangible takeaways in this one! And some great grit and determination too. </p><p>Find Niki&#39;s website <a href="https://www.nikihutchison.com/" target="_blank" rel="noopener noreferer">here</a></p><p>Find Niki on LinkedIn <a href="https://www.linkedin.com/in/nikihutchison/" target="_blank" rel="noopener noreferer">here </a></p><p>The person Niki shouted out was <a href="https://www.linkedin.com/in/abisea/" target="_blank" rel="noopener noreferer">Abi Sea</a> </p><p>Don&#39;t forget to join the conversation with me on Instagram <a href="https://www.instagram.com/nickydensonelliott" target="_blank" rel="noopener noreferer">here. </a></p><p>---------</p><p>This episode is supported by <a href="https://www.explore.co.uk/micro-retirement?utm_source=womens-business&utm_medium=podcast&utm_campaign=micro-retirement" target="_blank" rel="noopener noreferer">Explore Worldwide</a>, who specialize in small group expert led adventures. Instead of waiting a lifetime for a big, expansive trip, microdose retirement with Explore Adventures designed to give you enough space to reset how you&#39;re thinking, working and living.</p><p>Women rarely give themselves permission to properly pause or have a break. So we often end up waiting for holidays that come when we&#39;re on the brink of burnout. If that sounds familiar, head to the Explore Worldwide website and take their micro retirement quiz. This will help you work out when a break might support where you&#39;re at in life and what kind of adventure you&#39;re craving.</p><p><a href="https://www.explore.co.uk/micro-retirement?utm_source=womens-business&utm_medium=podcast&utm_campaign=micro-retirement" target="_blank" rel="noopener noreferer">Take the Micro-Retirement Quiz here </a></p><p>Each one is designed to be immersive and meaningful, not escapist, and they&#39;re solo friendly, which I love for women too. So if the idea of a proper reset resonates, take the quiz</p><p><a href="https://www.explore.co.uk/micro-retirement?utm_source=womens-business&utm_medium=podcast&utm_campaign=micro-retirement" target="_blank" rel="noopener noreferer">Take the Micro-Retirement Quiz here</a></p><p><br></p>