What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history.In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of preserving both physical and digital family memories. She also opens up about leadership lessons, the impact of her personal history on her business vision, and navigating bias in the ad world. Haleh also addresses issues of gender and age discrimination in the advertising industry, the evolving workplace culture regarding parental leave, and her redefined view of success.Tune in to learn:How to embrace big career pivots with courage and clarityWhy storytelling and memory are powerful tools for legacy and connectionWhat leadership looks like when you trade agency life with building your own companyIf you’ve ever felt the pull to reinvent yourself or wondered how to trust the next step, this conversation is packed with wisdom, honesty, and inspiration.Links and RecsConnect with Haleh on LinkedInLearn more about PicturliFollow Picturli on Facebook, Instagram, YouTube Produced and Hosted by Nadia KoskiEngineered by Phil McDowell / YUNEGet in touch with us ontact the show at [email protected] or go to the website.Find us on LinkedIn & Instagram.