Better Business Radar | Strategy, Innovation, Leadership, Marketing, B2B Growth

<p>A fascinating ripple effect caused by the pandemic and shaping the future of work is flexibility. Not just in when we work, but also where. Co-working spaces have typically been the domain of entrepreneurs and start-up businesses, but could they also help SMEs and larger business to attract the best talent whilst minimising risk?</p> <p>In this episode, Cofruition founder Sam Floy speaks with Ceinwen Jarvis, Global Head of Marketing at Second Home, a brand is best known for its plant-filled co-working spaces. Ceinwen and Sam talk about the future of work and the office, how choosing flexible workspace is a strategic decision, and how their jungle-like offices are about more than just aesthetics.</p> <p>If you have listened to the episode and would like to find out more, <a href="https://secondhome.io/" target="_blank">visit Second Home's website</a> or <a href="https://www.instagram.com/secondhome_io/" target="_blank">follow them on Instagram</a>.</p> <p>Ceinwen suggested reading:</p> <p>If you are feeling academic...</p> <p>E.O. Wilson, <a href="https://bookshop.org/p/books/biophilia-edward-o-wilson/6700096" target="_blank">Biophilia</a></p> <p>Jane Jacobs, <a href="https://www.theguardian.com/books/2011/oct/14/jane-jacobs-death-and-life-rereading" target="_blank">The Death and Life of Great American Cities</a></p> <p>And if you are not...</p> <p>Florence Williams, <a href="https://bookshop.org/p/books/the-nature-fix-why-nature-makes-us-happier-healthier-and-more-creative-florence-williams/16616779?ean=9780393355574" target="_blank">The Nature Fix</a></p> <p>To be inspired by and get hold of F.O.M.O. generating toilet paper, <a href="https://uk.whogivesacrap.org/collections/all" target="_blank">visit Who Gives A Crap's website</a>. You can learn about the <a href="https://bcorporation.uk/" target="_blank">B-Corp movement and how to join it here</a>.</p> <p>~~~~~~~~~~~~~~~~~~~~</p> <p>Cofruition provides fully-managed company podcasts for businesses looking for a simple and effective way to demonstrate thought leadership, expand their network and have consistent high-quality content.</p> <p>Head to <a href="https://www.cofruition.com/bbr" target="_blank">www.cofruition.com/bbr</a> where you can learn more and get 10% off the set up your show.</p>

<p>Creativity is essential for businesses to thrive, both In the creative industries and beyond. Innovation is driven by creativity, in turn driving growth and profit. So how can you create an environment in which creativity flourishes? What should we look to do in our teams, or look for in the agencies we work with, to get the broadest and best ideas to solve business challenges? And, how does diversity relate to and enable creativity? </p> <p>In this episode, host Sam Floy speaks to Lucy Doolan, Global Creative Director at Hill and Knowlton Strategies. Lucy is a champion of diversity in the creative industries and recently launched Spark, a global community for female and non-binary creatives. </p> <p><br /></p> <p>If you've listened to the episode and would like to find out more, <a href="https://www.linkedin.com/in/lucy-doolan-61113130/" target="_blank">follow Lucy Doolan on LinkedIn</a> or visit <a href="https://www.hkstrategies.com/en/" target="_blank">hkstrategies.com</a>. </p> <p>Lucy suggested reading <a href="https://uk.bookshop.org/p/books/we-should-all-be-feminists-chimamanda-ngozi-adichie/3790786?ean=9780008115272" target="_blank">We Should All Be Feminists</a> by Chimamanda Ngozi Adichie and following <a href="https://cindygallop.com/" target="_blank">Cindy Gallop</a> for inspiration. </p> <p>~~~~~~~~~~~~~~~~~~~~</p> <p>Cofruition provides fully-managed company podcasts for businesses looking for a simple and effective way to demonstrate thought leadership, expand their network and have consistent high-quality content.</p> <p>Head to <a href="https://www.cofruition.com/bbr" target="_blank">www.cofruition.com/bbr</a> where you can learn more and get 10% off the set up your show.</p>

<p>Hiring leaders is a much more pressured task that bringing in junior talent. When you reach that crucial stage of growth that requires the expertise of senior staff, it's essential that you get the process right, from recruitment, past onboarding and through to retention. So, what should that process look like? Bringing in new leaders also brings in new perspectives and ideas. How can you make sure the transition is both smooth and productive? </p> <p>To get some answers, host Sam Floy speaks to leadership search expert Sarah Skinner, CEO EMEA and Global Managing Director of Grace Blue.</p> <p>If you have listened to the episode and would like to find out more, you can <a href="https://www.linkedin.com/in/sarah-skinner-95a6851a/?originalSubdomain=uk" target="_blank">follow Sarah on LinkedIn</a>, or find more information and helpful resources on <a href="https://graceblue.com/" target="_blank">graceblue.com</a>.</p> <p>Sarah is inspired by Grace Blue founder <a href="https://www.linkedin.com/in/juliet-timms-a453556/" target="_blank">Juliet Timms</a>. She recommends reading <a href="https://bookshop.org/p/books/the-agile-leader-how-to-create-an-agile-business-in-the-digital-age-simon-hayward/15085278?ean=9781398600713" target="_blank">The Agile Leader</a> by Simon Hayward.</p> <p>~~~~~~~~~~~~~~~~~~~~</p> <p>Cofruition provides fully-managed company podcasts for businesses looking for a simple and effective way to demonstrate thought leadership, expand their network and have consistent high-quality content.</p> <p>Head to <a href="https://www.cofruition.com/bbr" target="_blank">www.cofruition.com/bbr</a> where you can learn more and get 10% off the set up your show.</p>

<p>There's a science to growing a businesses that can be applied to any enterprise. What do companies with some of the fastest, continuous growth have in common? And what should business leaders be putting in place to enable their businesses to grow?</p> <p>To get answers to these questions, host Sam Floy speaks to marketing and growth expert Jake Higgins. Jake is co-founder of Grwth Club, a business that matches start ups to the right agencies to enable their growth. Jake is also a Venture Partner at London-based firm Forward Partners, and a growth advisor to a number of businesses.</p> <p><br /></p> <p>If you've listened to the episode and would like to find out more, you can <a href="https://www.linkedin.com/in/jake-higgins/" target="_blank">follow Jake on LinkedIn</a>, <a href="https://jakehiggins.substack.com/" target="_blank">check out his Substack page</a>, or visit <a href="https://www.grwth.co.uk/" target="_blank">Grwth Club's website</a>.</p> <p>Jake is inspired by <a href="https://www.linkedin.com/in/nilanpeiris/?originalSubdomain=uk" target="_blank">Nilan Peris, Chief Product Officer at Wise</a> (formerly TransferWise).</p> <p>If you are interested in learning more about business growth, Jake recommended reading:</p> <p><a href="https://www.momtestbook.com/" target="_blank">Mom Test</a> by Rob Fizpatrick,</p> <p><a href="https://uk.bookshop.org/p/books/the-competitive-strategy-techniques-for-analyzing-industries-and-competitors-michael-e-porter/1563576?ean=9780743260886" target="_blank">The Competitive Strategy: techniques for analysing industries and competitors</a> by Michael Porter,</p> <p><a href="https://www.fundraisingfieldguide.com/" target="_blank">Fundraising Field Guide</a> by Carlos Espinal,</p> <p><a href="https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X" target="_blank">The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies</a> by Les Binet and Peter Field,</p> <p><a href="https://uk.bookshop.org/p/books/how-brands-grow-what-marketers-don-t-know-byron-sharp/3850244?ean=9780195573565" target="_blank">How Brands Grow</a> by Byron Sharp,</p> <p>And finally, his challenges to some of the established growth and marketing theory in <a href="https://jakehiggins.substack.com/p/the-wrong-and-the-short-of-it" target="_blank">The wrong and the short of it? </a>by Jake Higgins.</p> <p><br /></p> <p>~~~~~~~~~~~~~~~~~~~~</p> <p>Cofruition provides fully-managed company podcasts for businesses looking for a simple and effective way to demonstrate thought leadership, expand their network and have consistent high-quality content.</p> <p>Head to <a href="https://www.cofruition.com/bbr" target="_blank">www.cofruition.com/bbr</a> where you can learn more and get 10% off the set up your show.</p>

<p>Since the pandemic sent us all to work from home, the world of work has transformed and many large, established companies are still managing the fallout from that sudden disruption. Being a digital nomad has become much more feasible and desirable, and now employees are demanding a different kind of freedom and flexibility from their employers.</p> <p>So what do these changes in lifestyle mean for companies hiring strategies? What opportunities could they open up for employees? And how can businesses take advantage of this opening up? </p> <p>In this episode Cofruition founder Sam Floy speaks to employability and future of work expert Matthew Grollnek.</p> <p>If you've listened to their conversation and would like to find out more, <a href="https://www.linkedin.com/in/matthewgrollnek/" target="_blank">follow Matthew Grollnek on LinkedIn</a>.</p> <p><br /></p> <p>To dive into the future of work, Matthew suggested:</p> <p>A podcast, <a href="https://thatremotelife.com/podcast/" target="_blank">That Remote Life</a>, Mitko Karshovski </p> <p>Reading GitHub's <a href="https://github.com/EqualExperts/remote-working-playbook" target="_blank">Remote Working Playbook</a></p> <p>The two people that inspire Matthew happen to have written books, so here are two more for your reading list:</p> <p><a href="https://thenetworkstate.com/" target="_blank">The Network State</a> by Balaji Srinivassan</p> <p>Pathless Path by <a href="https://think-boundless.com/" target="_blank">Paul Millerd</a></p> <p><br /></p> <p>~~~~~~~~~~~~~~~~~~~~</p> <p>Cofruition provides fully-managed company podcasts for businesses looking for a simple and effective way to demonstrate thought leadership, expand their network and have consistent high-quality content.</p> <p>Head to <a href="https://www.cofruition.com/bbr" target="_blank">www.cofruition.com/bbr</a> where you can learn more and get 10% off the set up your show.</p>