Why 90% of Data Teams Are Failing at Modeling - Freestyle Friday (May 15, 2026)
NOTE - Sorry for the edits in this video. I used Descript to edit out the umms and uhhs, and it was a bit too aggressive. Will make it less jarring in future videos. Thanks.Freestyle Friday, May 15, 2026Walking around Salt Lake City and unpacking the April 2026 data modeling survey results (334 respondents). Across three surveys now: January's State of Data Engineering (1,100), March's AI usage poll (193), and April's data modeling deep-dive. Not surprisingly, the same two pain points keep surfacing: time pressure and lack of clear ownership.90% of respondents have a data modeling pain point. When asked what would actually help, only 4.8% wanted better tools. Training, business requirements, time, and ownership crushed tooling in the rankings. Will AI improve things or make them worse? Time will tell...Also covered:Why physical data modeling has become the default (and why that's a problem)Data modeling vs. schema design - they're not the same thingSemantic layers (yay or nay?), Lloyd Tabb, and MalloyConway's Law, Reis's Law, and what changes when org charts get flattened by AIWhy leadership is under more pressure than everThe June half-year survey is coming🎙️ SPONSORSFivetran - stop cobbling pipelines together. Set it, forget it, scale as you grow.→ https://fivetran.comRevify - surprise Snowflake bills? One customer cut theirs 50% in 48 hours.→ https://revify.com/demo