<p>In this episode, host Henry Norton sits down with Bruno Dheedene, CEO and Founder of Rods&amp;Cones, a surgical streaming platform that&#39;s solving one of the most overlooked problems in the OR - nobody can actually see what the surgeon is doing.</p><p>Bruno shares how he bootstrapped the company from a 2018 incubation project to a profitable business serving customers worldwide, all without VC funding. He explains why the pandemic became their biggest accelerator, how they&#39;re democratizing surgical knowledge with POV streaming technology, and their audacious goal to enable 1 million patients to be treated with remote surgical assistance.</p><p><strong>Key Topics:</strong></p><ul><li><p>The visibility crisis in modern operating rooms</p></li><li><p>Building a capital-efficient medtech company without VC funding</p></li><li><p>How smart glasses and streaming tech evolved from 2013 prototypes to surgical-grade solutions</p></li><li><p>Customer-funded growth and the pandemic acceleration story</p></li><li><p>Product suite evolution driven by surgeon feedback</p></li></ul><p><strong>Related Insights:</strong></p><ul><li><p>Why surgical knowledge remains trapped inside operating rooms</p></li><li><p>The power of bootstrapping to maintain autonomy and decision-making control</p></li><li><p>How remote surgical assistance can address global surgeon shortages</p></li><li><p>Real-world use cases from military dermatology to African surgical training</p></li><li><p>Building a &quot;follow the sun&quot; customer experience team with 2-minute SLA</p></li></ul><p><strong>Core Challenges:</strong></p><ul><li><p>Even in the OR, industry reps and assistants can&#39;t see what surgeons are doing during open procedures. Surgeons work in small cavities from their own point of view, leaving everyone else in the outer circle with limited visibility.</p></li><li><p>Rods&amp;Cones captures the surgeon&#39;s exact POV using smart glasses and streams high-quality surgical footage to remote experts, enabling real-time case support, medical education, and remote assistance - turning a level 100 surgeon into a level 122 surgeon.</p></li></ul><p>🎧 <strong>Tune in now to hear how one founder is making surgery visible and accessible to millions who need it most.</strong></p><p><br></p><p>The Crux of MedTech podcast is brought to you by Cruxx, a specialist surgical robotics recruitment agency. </p><p><br></p><p>To learn more about Cruxx,<a href="https://www.thisiscruxx.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>A big thank you to our sponsors on this season of the podcast; </p><p><br></p><p><a href="https://www.linkedin.com/company/the-technology-partnership/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TTP plc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> With a 35-year track record, TTP excels in turning innovative ideas into market-ready solutions. Their team of 300+ experts deliver breakthrough solutions in areas ranging from endoluminal robotics and navigation systems to ultrasound imaging. Whether you&#39;re a startup or a multinational, <a href="https://www.linkedin.com/company/the-technology-partnership/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TTP plc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> can accelerate your development with the latest technologies. Learn more at <a href="http://ttp.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TTP.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><br></p>