<p>What makes a company extraordinary? In this episode, Anne and Frances study Zappos, the online shoe retailer that shaped the early days of e-commerce and even outperformed Amazon by delighting everyone in its ecosystem, from customers to employees to suppliers. They discuss how the company bet on exceptional service rather than traditional marketing, built a deliberately distinctive workplace culture, and the steps founder Tony Hsieh took to put happiness at the center of his business model.</p><p>For the full text transcript, visit <a href="http://ted.com/podcasts/fixable-transcripts" rel="noopener noreferrer" target="_blank">ted.com/podcasts/fixable-transcripts</a></p><br><p><em>Learn more about our flagship conference happening this April at&nbsp;</em><a href="https://attend.ted.com/podcast" rel="noopener noreferrer" target="_blank"><em>attend.ted.com/podcast</em></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>