Description
<p><span style="color: rgb(34, 34, 34);">Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Timestamps:</span></p><p><span style="color: rgb(34, 34, 34);">00:00 - Intro</span></p><p><span style="color: rgb(34, 34, 34);">02:39 - Bhakti’s journey & love story</span></p><p><span style="color: rgb(34, 34, 34);">05:14 - Diipa’s road to Inde Wild</span></p><p><span style="color: rgb(34, 34, 34);">10:34 - Persona’s role in brand building</span></p><p><span style="color: rgb(34, 34, 34);">15:07 - How Shantanu started</span></p><p><span style="color: rgb(34, 34, 34);">20:48 - Valuations & industry secrets</span></p><p><span style="color: rgb(34, 34, 34);">27:30 - Decoding the salon industry</span></p><p><span style="color: rgb(34, 34, 34);">34:58 - How Inde Wild made Champi cool again</span></p><p><span style="color: rgb(34, 34, 34);">38:01 - Market size & shifting narratives</span></p><p><span style="color: rgb(34, 34, 34);">45:14 - Marketing quality & building a community</span></p><p><span style="color: rgb(34, 34, 34);">52:41 - Why fragrance is exploding</span></p><p><span style="color: rgb(34, 34, 34);">1:00:42 - Community’s role in branding</span></p><p><span style="color: rgb(34, 34, 34);">1:08:04 - Cracking the BPC industry</span></p><p><span style="color: rgb(34, 34, 34);">1:22:26 - Omnichannel: A must-have?</span></p><p><span style="color: rgb(34, 34, 34);">1:27:15 - Tariffs, growth & social selling</span></p><p><span style="color: rgb(34, 34, 34);">1:31:00 - Can Indian brands go global?</span></p><p><span style="color: rgb(34, 34, 34);">1:34:51 - Cracking influencer marketing</span></p><p><span style="color: rgb(34, 34, 34);">1:42:15 - Sampling, distribution & minis</span></p><p><span style="color: rgb(34, 34, 34);">1:48:07 - Sustainability: Do founders still care?</span></p><p><span style="color: rgb(34, 34, 34);">1:52:54 - What’s the next wave?</span></p><p><span style="color: rgb(34, 34, 34);">2:04:39 - How the world perceives India</span></p><p><span style="color: rgb(34, 34, 34);">2:09:48 - Tech’s role in customising</span></p><p><span style="color: rgb(34, 34, 34);">2:16:10 - Nikhil’s & Diipa’s tattoos</span></p><p><span style="color: rgb(34, 34, 34);">2:18:14 - Why founders need grit</span></p><p><span style="color: rgb(34, 34, 34);">2:19:47 - Bhakti & Tira’s origin story</span></p><p><span style="color: rgb(34, 34, 34);">2:34:10 - Inside Tira: From concept to customer</span></p><p><span style="color: rgb(34, 34, 34);">2:38:34 - Do celebrity brands work?</span></p><p><span style="color: rgb(34, 34, 34);">2:44:51 - Why Diipa started Inde Wild</span></p><p><span style="color: rgb(34, 34, 34);">2:48:25 - Mass, premium, prestige: Which segment is winning?</span></p><p><span style="color: rgb(34, 34, 34);">3:05:45 - Quick commerce & Tier 2 markets</span></p><p><span style="color: rgb(34, 34, 34);">3:11:11 - Ayurveda: Still a novelty?</span></p><p><span style="color: rgb(34, 34, 34);">3:14:43 - The making of Bombay Shaving Company</span></p><p><span style="color: rgb(34, 34, 34);">3:21:39 - From idea to product: Manufacturing & patents</span></p><p><span style="color: rgb(34, 34, 34);">3:30:14 - Advice to aspiring skincare founders</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">#NikhilKamath - Investor & Entrepreneur</span></p><p><span style="color: rgb(34, 34, 34);">Twitter: [</span><a href="https://x.com/nikhilkamathcio%5D(https://www.youtube.com/redirect?even.." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even..</a><span style="color: rgb(34, 34, 34);">.)</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Bhakti Modi - CEO, Tira</span></p><p><span style="color: rgb(34, 34, 34);">Instagram: </span><a href="https://www.instagram.com/bhaktim679/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.instagram.com/bhaktim679/.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">LinkedIn: / bhakti-modi-98a32293 </span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Diipa Khosla - Founder, Inde Wild</span></p><p><span style="color: rgb(34, 34, 34);">Instagram: </span><a href="https://www.instagram.com/diipakhosla." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.instagram.com/diipakhosla.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">LinkedIn: </span><a href="https://in.linkedin.com/in/diipa-khos.." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://in.linkedin.com/in/diipa-khos..</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">Website: </span><a href="https://india.indewild.com/?utm_campa." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://india.indewild.com/?utm_campa.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Shantanu Deshpande - Founder, Bombay Shaving Company</span></p><p><span style="color: rgb(34, 34, 34);">Instagram: </span><a href="https://www.instagram.com/shantanudes." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.instagram.com/shantanudes.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">LinkedIn: / shantanudeshpandebsc </span></p>
![<p><span style="color: rgb(34, 34, 34);">Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Timestamps:</span></p><p><span style="color: rgb(34, 34, 34);">00:00 - Intro</span></p><p><span style="color: rgb(34, 34, 34);">02:39 - Bhakti’s journey & love story</span></p><p><span style="color: rgb(34, 34, 34);">05:14 - Diipa’s road to Inde Wild</span></p><p><span style="color: rgb(34, 34, 34);">10:34 - Persona’s role in brand building</span></p><p><span style="color: rgb(34, 34, 34);">15:07 - How Shantanu started</span></p><p><span style="color: rgb(34, 34, 34);">20:48 - Valuations & industry secrets</span></p><p><span style="color: rgb(34, 34, 34);">27:30 - Decoding the salon industry</span></p><p><span style="color: rgb(34, 34, 34);">34:58 - How Inde Wild made Champi cool again</span></p><p><span style="color: rgb(34, 34, 34);">38:01 - Market size & shifting narratives</span></p><p><span style="color: rgb(34, 34, 34);">45:14 - Marketing quality & building a community</span></p><p><span style="color: rgb(34, 34, 34);">52:41 - Why fragrance is exploding</span></p><p><span style="color: rgb(34, 34, 34);">1:00:42 - Community’s role in branding</span></p><p><span style="color: rgb(34, 34, 34);">1:08:04 - Cracking the BPC industry</span></p><p><span style="color: rgb(34, 34, 34);">1:22:26 - Omnichannel: A must-have?</span></p><p><span style="color: rgb(34, 34, 34);">1:27:15 - Tariffs, growth & social selling</span></p><p><span style="color: rgb(34, 34, 34);">1:31:00 - Can Indian brands go global?</span></p><p><span style="color: rgb(34, 34, 34);">1:34:51 - Cracking influencer marketing</span></p><p><span style="color: rgb(34, 34, 34);">1:42:15 - Sampling, distribution & minis</span></p><p><span style="color: rgb(34, 34, 34);">1:48:07 - Sustainability: Do founders still care?</span></p><p><span style="color: rgb(34, 34, 34);">1:52:54 - What’s the next wave?</span></p><p><span style="color: rgb(34, 34, 34);">2:04:39 - How the world perceives India</span></p><p><span style="color: rgb(34, 34, 34);">2:09:48 - Tech’s role in customising</span></p><p><span style="color: rgb(34, 34, 34);">2:16:10 - Nikhil’s & Diipa’s tattoos</span></p><p><span style="color: rgb(34, 34, 34);">2:18:14 - Why founders need grit</span></p><p><span style="color: rgb(34, 34, 34);">2:19:47 - Bhakti & Tira’s origin story</span></p><p><span style="color: rgb(34, 34, 34);">2:34:10 - Inside Tira: From concept to customer</span></p><p><span style="color: rgb(34, 34, 34);">2:38:34 - Do celebrity brands work?</span></p><p><span style="color: rgb(34, 34, 34);">2:44:51 - Why Diipa started Inde Wild</span></p><p><span style="color: rgb(34, 34, 34);">2:48:25 - Mass, premium, prestige: Which segment is winning?</span></p><p><span style="color: rgb(34, 34, 34);">3:05:45 - Quick commerce & Tier 2 markets</span></p><p><span style="color: rgb(34, 34, 34);">3:11:11 - Ayurveda: Still a novelty?</span></p><p><span style="color: rgb(34, 34, 34);">3:14:43 - The making of Bombay Shaving Company</span></p><p><span style="color: rgb(34, 34, 34);">3:21:39 - From idea to product: Manufacturing & patents</span></p><p><span style="color: rgb(34, 34, 34);">3:30:14 - Advice to aspiring skincare founders</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">#NikhilKamath - Investor & Entrepreneur</span></p><p><span style="color: rgb(34, 34, 34);">Twitter: [</span><a href="https://x.com/nikhilkamathcio%5D(https://www.youtube.com/redirect?even.." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even..</a><span style="color: rgb(34, 34, 34);">.)</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Bhakti Modi - CEO, Tira</span></p><p><span style="color: rgb(34, 34, 34);">Instagram: </span><a href="https://www.instagram.com/bhaktim679/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.instagram.com/bhaktim679/.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">LinkedIn: / bhakti-modi-98a32293 </span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Diipa Khosla - Founder, Inde Wild</span></p><p><span style="color: rgb(34, 34, 34);">Instagram: </span><a href="https://www.instagram.com/diipakhosla." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.instagram.com/diipakhosla.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">LinkedIn: </span><a href="https://in.linkedin.com/in/diipa-khos.." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://in.linkedin.com/in/diipa-khos..</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">Website: </span><a href="https://india.indewild.com/?utm_campa." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://india.indewild.com/?utm_campa.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><br></p><p><span style="color: rgb(34, 34, 34);">Shantanu Deshpande - Founder, Bombay Shaving Company</span></p><p><span style="color: rgb(34, 34, 34);">Instagram: </span><a href="https://www.instagram.com/shantanudes." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.instagram.com/shantanudes.</a><span style="color: rgb(34, 34, 34);">..</span></p><p><span style="color: rgb(34, 34, 34);">LinkedIn: / shantanudeshpandebsc </span></p>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ea/92/bc/ea92bcc1-d79e-b780-c431-be689efa819f/mza_6575857123336925418.jpeg/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
