In this episode we discuss: 1. Importance of having a customer hook and leveraging data2. Why Marketers need both IQ and EQ to connect with their consumers3. How to elevate the customer experience and Journey4. Balance between - Magic & Logic About the guest: Aakansha Dalal is a Brand & Service Marketing Lead in India for Amazon Prime Video. Previously she has worked with L’Oréal and Unilever in brand & marketing role. To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday. Connect with me on: LinkedIn | Instagram