In this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Brandon Leibowitz, founder of SEO Optimizers — a full-service digital marketing agency based in Los Angeles. With nearly two decades of experience in SEO, paid ads, social media, and coaching, Brandon shares his grounded, practitioner-level take on the AI search landscape and what actually moves the needle.   Topics Covered How AI-powered search surfaces (ChatGPT, Perplexity, Gemini, Copilot) are — and aren’t — changing SEO workflow Why schema markup is the highest-leverage technical tactic for AI visibility The difference between informational and transactional AI search behavior A page-by-page schema architecture strategy for e-commerce and service sites How to use competitor schema analysis as a gap-finding tactic Why content + backlinks + technical SEO must all work together   Key Quotes “The AI overview is just a featured snippet — just a new way to rebrand it for Google. The old tactics, the old strategies already worked.” — Brandon Leibowitz   “The more touch points you have and more places people find you, the more likely they are to want your product or service in the future.” — Brandon Leibowitz   Resources Mentioned SEO Optimizers — Brandon’s agency Free Gift + Classes from Brandon Free Website SEO Analysis Google Search Console Ahrefs Brandon on LinkedIn Unscripted SEO Podcast Jeremy Rivera – About   Connect With Brandon Leibowitz Website: seooptimizers.com Free Gift: seooptimizers.com/gift LinkedIn: linkedin.com/in/brandonleibowitz   About The Unscripted SEO Podcast The Unscripted SEO Podcast is hosted by Jeremy Rivera, SEO consultant and founder of SEO Arcade. Each episode features candid, unscripted conversations with leading SEO practitioners, agency founders, and digital marketing veterans.