#029 Building for Tech B2B with Lukas Hermann

NOV 29, 202468 MIN
Code and Conquer - The Indie Hacker Podcast

#029 Building for Tech B2B with Lukas Hermann

NOV 29, 202468 MIN

Description

<p>In this episode, we're talking to Lukas Hermann, founder of StageTimer - a specialized timer for live events that grew into a successful B2B product. He later expanded with Rundown Studio, bringing comprehensive event planning tools to production teams.</p> <p>We dive deep into product development strategy, exploring how Lukas grew StageTimer to 10k+ MRR by carefully choosing which features to build and which to reject. He shares his experience with one-time payment models and finding the right pricing strategy for event professionals.</p> <p>We also get real about the challenges of running a tech company in Germany, from complex business structures to tax implications, and discuss why Lukas turned down a 500k acquisition offer to pursue his bigger vision.</p> <p>Other topics include building a marketing strategy without aggressive advertising, scaling a B2B product, and Lukas's three-mountain approach to building progressively larger companies.</p> <p>I thoroughly enjoyed this conversation about building profitable B2B products outside the usual indie hacker space, and I think you will too. Let's jump right in!</p> <p>___</p> <p>Lukas Twitter: <a href="https://x.com/_lhermann" target="_blank" rel="ugc noopener noreferrer">https://x.com/_lhermann</a></p> <p>Stagetimer: <a href="https://stagetimer.io/" target="_blank" rel="ugc noopener noreferrer">https://stagetimer.io/</a></p> <p>Rundown Studio: <a href="https://rundownstudio.app/" target="_blank" rel="ugc noopener noreferrer">https://rundownstudio.app/</a></p> <p><br /></p> <p>My own website: <a href="https://icebearlabs.com" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p> <p>You can find this podcast on: <a href="https://codeandconquer.fm" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p> <p>Find our product here: <a href="https://www.repodcasted.com/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/</a></p>