In this episode, I chat with Leigh Sembaluk, the CEO and founder of Preception, a company focused on training and measuring spatial awareness, decision-making, and speed of thought in athletes. We dive into his journey from being a footballer and coach to launching a tech company, building both hardware and software to improve player performance.

Leigh also shares insights into Pro Instinct, their mobile app, and how it’s being used to eliminate barriers for youth athletes and beyond. From lessons learned through hardware development to the importance of fostering youth talent, this episode is packed with valuable takeaways for athletes, coaches, and tech enthusiasts alike.

LinkedIn Profile - https://www.linkedin.com/in/leighsembaluk/

Preception - https://preception.io/

Pro Instinct - https://www.proinstinctapp.com/

Chapters:

00:35 - What is Preception and Pro Instinct? 

02:45 - How Pro Instinct Evolved During COVID 

05:10 - Leigh’s Transition from Athlete to Tech Founder 

08:05 - The Challenges of Measuring Spatial Awareness 

10:40 - How Preception Helps Athletes Train Smarter 

13:30 - Pro Instinct’s Impact on Youth Sports 

15:50 - Collaborating with the North American Indigenous Games 

18:10 - Lessons Learned from Building Hardware and Software 

21:30 - The Importance of Rest and Balance in Startups 

24:05 - Bringing a Team Sport Mindset to Tech 

26:50 - Advice for Aspiring Tech Founders 

30:00 - Leigh's Favorite Small Tech Product: Pocket FC

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