Experiments, testing, & traction with Spencer Bardsley
<p>On this week’s show, JDM and Cameron are joined by guest co-host Spencer Bardsley, serial entrepreneur and founder of <a target="_blank" href="https://joinsharedvision.com/">Shared Vision</a>, for a deep dive into the why, what, and how of testing and experimentation — and Spencer shares a vulnerable story of nearly losing it all, and how testing could have prevented it.</p><p><a target="_blank" href="https://joinsharedvision.com/">Shared Vision</a> is a software tool that helps content creators and influencers manage the products they recommend in order to maximise their affiliate revenue.</p><p>Find Spencer on LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/sbardsley/">https://www.linkedin.com/in/sbardsley/</a></p><p><strong>On today’s show:</strong></p><p>* Why is testing important?</p><p>* How do we cultivate a culture of experimentation?</p><p>* How do you go about the process of testing? How do you design experiments? What are the kinds of tests a founder can run?</p><p>* What do you do with the data you get back from experiments?</p><p>* How do you know when it’s time to pivot or persevere?</p><p>* And more!</p><p><strong>Frivolous thoughts</strong></p><p>* Cameron talks about fear of failure, and how he stretched himself to compete in a triathlon.</p><p>* Spencer shared his feelings on the growth of AI, and what workers need to do to prepare themselvs.</p><p>* And JDM ranted about the latest season of The Mandalorian (no spoilers): “It's like Task Rabbit, but in the Star Wars universe.”</p><p><strong>Referenced on the show</strong></p><p>* <a target="_blank" href="https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666">The Dip</a> by Seth Godin</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://zerototraction.substack.com?utm_medium=podcast&utm_campaign=CTA_1">zerototraction.substack.com</a>