<p>Hey friends 👋</p><p>Six paying customers. $4,800 MRR. The founder already knows which two to discount. Same evidence. Cameron gives it an 8. JDM gives it a 6. That’s the conversation the Strength of Evidence Matrix is built for.</p><p>This week, we dig into the Strength of Evidence Matrix — one of the core Traction Lab tools. It evaluates your traction on two axes: how robust is the signal (from interest to intent), and how independent is the source (from affiliated to cold). Most founders count their evidence. This framework <em>grades</em> it — and most of the time, the grade is a lot worse than it looks.</p><p>From a pet emergency app drowning in warm surveys, to a background check SaaS with real revenue but one cold customer keeping the whole signal honest, to a B2B platform that made it from their rolodex all the way to a cold annual contract — we run three scenarios through the matrix and rate each on the conviction scale. There’s even a JDM-Cameron split on the last one.</p><p>JDM’s three-year Lord of the Rings marathon is almost over. Cameron just watched the GuLP team take fifth place and $10K in Minneapolis.</p><p>As always, thanks for listening.</p><p>—Cameron and JDM</p><p>Resources:</p><p>* <a target="_blank" href="https://luma.com/0jte03oe">High Conviction Happy Hour, August 27th</a></p><p>* <a target="_blank" href="https://tlvs.link">Traction Lab Venture School</a></p><p>Timestamps</p><p>00:00 - Introduction</p><p>02:15 - Strength of Evidence Matrix</p><p>05:30 - Scenario 1: Pet emergency vet app</p><p>12:45 - Scenario 2: Background check SaaS</p><p>25:00 - Scenario 3: B2B CPG broker platform</p><p>40:00 - Frivolous Thoughts</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://zerototraction.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">zerototraction.substack.com</a>