Episode 5: Is Search Starting to Break? AI, LLMs, and the Future of Ecommerce Discovery with Jordan Brannon
In this episode, Andra Muntean speaks with Jordan Brannon, President and Co-Founder of Coalition Technologies, about how AI and LLMs are changing the way shoppers discover products online. Jordan explains why traditional search isn’t disappearing, but it is becoming more fragmented, less predictable, and harder to measure. The conversation covers what ecommerce brands need to know about AI-driven discovery, from reputation management and structured product data to site search, video, UG...