The Bad Therapist Show

You've built a successful therapy practice. You've found your niche, filled your caseload, maybe even built a group practice. But now you're asking a different question:How do I create more freedom and keep growing without sacrificing my life?The Bad Therapist Show exists to help you do that.Hosted by Felicia Keller Boyle, aka The Bad Therapist®, former six-figure private practice owner and therapist business coach, this podcast is for established solo therapists and group practice owners who want more—more freedom, more money, more impact, and a business built on their own terms.Tune in every week for honest conversations about private practice growth, leadership, marketing, money, identity, boundaries, and what it really looks like to integrate all the parts of yourself: therapist, CEO, and human being.f you're ready to challenge good therapist conditioning, think differently, and build a business that supports your life—not the other way around—you're in the right place.Be sure to follow the show on your favourite listening app so you don't miss an episode.Remember: bad therapists make the best therapists.---Learn more about Business Coaching for Private Practice Therapists at www.thebadtherapist.coach.

Are you a therapist struggling with your marketing? Are you wondering why your potential clients aren't booking consultations? In today's episode, I dive deep into the one puzzle piece you might be missing in your marketing: talking about your client's problems. In this replay episode, I'm sharing why pinpointing and empathizing with your clients' issues is not manipulative but essential if you want to connect with those seeking help. I'll guide you through understanding your clients' perspectives, using their language, and positioning yourself as the solution they've been searching for. Plus actionable steps and resources that could transform your marketing approach, ensuring that your message resonates with the right people. Tune in to learn how to make your private practice stand out and attract the clients who need you most. Don't let another potential client slip through the cracks - tune in now and start making a real difference with your marketing!Topics covered on this episode: Why is it crucial for therapists to talk about clients' problems in their marketingThe fears therapists have about focusing on client problems, and how these can be addressedHow understanding a potential client's specific struggles can lead to better engagementCommon mistakes therapists make in their marketing, and how can they be fixedSteps can you take to ensure your marketing resonates on an emotional level with potential clientsThe simple challenge you can undertake this week to improve your connection with potential clients through social mediaConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachResources from this episode:Building a StoryBrand by Donald MillerRelated episodes:How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse [Ep 30]Quote:"Talking about your client's problem isn't manipulative. It's the first moment where we convey to them that we see them, we appreciate the pain they're in as they experience it right now, and we genuinely want to help them." - Felicia

Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients.I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a mentor years before I had a paying client on my books. The uncomfortable part is that picking a logo feels productive and safe in a way that raising your fees or showing up on social media never will, and it's quietly costing therapists months of momentum.In this episode, I'm diving into why messaging beats branding every time, choosing a therapist website template without getting stuck, the fees and policies conversation most therapists skip, and the exact moment branding actually starts paying off.If you're mid build of your cash pay therapy practice and you've caught yourself tinkering with your logo for the third time this month, this will help you name what you're really avoiding.Topics covered on Grow Your Therapy Practice:Branding is one of the most expensive way to avoid growing your therapy practiceThe 3 things that actually book cash pay clients (none of them are fonts)The exact stage of business where investing in branding finally pays off5 questions to ask yourself before spending a dollar on a rebrandResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessInterested in an Obsession Audit?  Send Felicia an email with  ”Obsession Audit" in the subject line for more details! Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"You can't brand your way out of a messaging problem. These are two distinct problems, and your messaging problem is actually more important to solve first." Felicia

You became a therapist because you love working with people, so why does running your own practice feel so painfully isolating? In today's episode, I'm sharing how to feel less lonely in therapy practice without forcing yourself into networking events you'll dread or joining every Facebook group you can find.I'm getting honest about the hidden costs of going it alone, like the bad decisions you make when there's no one to gut check your ideas, the imposter syndrome that gets louder in silence, and the burnout that creeps in faster than you think. I'm also walking you through the different types of connections that have shaped my own career, from business besties to paid communities, and why I stopped trying to bootstrap my way through everything.Plus, I'm sharing the one belief that kept me playing small for way too long, and the text message you can send this week to start changing things. Your practice was never meant to be built in isolation, and the fix might be simpler than you think.Topics covered on Feel Less Lonely in Therapy Practice:The hidden business costs of a lonely therapy practice that have nothing to do with sadnessThe one trait your business bestie needs to have or you won't feel less lonely in therapy practice no matter how many people you add to your circleThe internal voice telling you that you should be able to do this alone is keeping you broke, and I'm naming exactly where it comes fromOther therapists are not your competition, and the mindset shift that turned the people I used to unfollow into some of my closest collaboratorsThe introvert-friendly, low-effort move you can make this week to feel less lonely in therapy practice without going to a single networking eventResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessWhat Your Therapist Thinks podcast: https://www.youtube.com/@WhatYourTherapistThinksKristie Plantinga: @kristie_placedigitalTiffany McClain: @leaninmakebankDanielle Swimm: @entrepreneurialtherapistLinzy Bonham: @moneynutsandboltsDr. TK: @doctortkpsychConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"Your business bestie needs to be somebody who's gonna challenge you, cheer you on, and isn't gonna give you side eye or be grossed out by your ambition." Felicia

Want to attract ideal therapy clients? You know, the ones who actually show up, commit, and do the work? Then stop marketing the way most therapists do.I see it all the time. Clients tell me they've found their perfect client match, BUT that person won't book weekly, won't pay their fee, or isn't even sure they want therapy. That's not your ideal therapy client.In today's episode, I'm sharing the three components that make up an ideal therapy client (most therapists are missing two of them). I'm walking you through the website copy, consult call questions, and social media language that accidentally repel motivated clients and what to say instead.If your consult calls feel like you're convincing people to hire you, something in your messaging is off. But don't worry, I'll show you where and how to fix it so your ideal therapy clients feel excited when they find you and everyone else just keeps scrolling.Topics covered on Attract Ideal Therapy Clients:The real reason your "ideal therapy client" keeps ghosting you or pushing back on your feeMost therapists only define one of three components when building their ideal therapy client profileYour background in agency work is quietly sabotaging your efforts to attract ideal therapy clients in private practiceOne consult call question that instantly separates ready clients from ambivalent onesWhat to post on social media to attract ideal therapy clients who are ready to commitBeing more selective in your messaging is actually the kindest thing you can do for everyone (including the people who aren't ready yet)Resources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessMy Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachQuote:"Being selective about who you work with isn't gatekeeping. It's not elitist. It's actually the kindest thing you can do for everyone involved, including the people who aren't ready yet." - Felicia