Calvin Correli – Founder & CEO of Simplero How you see yourself shapes everything. So it’s not like, it’s really, we end up living within a container that is our identity, that is how we see ourselves, and then the limiting beliefs live inside of that container. Calvin Correli is the founder and chief executive officer of Simplero, a fully integrated SaaS platform designed to help coaches, creators, and founder-led brands market, sell, and deliver their digital products and services with simplicity and soul. With a background as a software engineer and a lifelong entrepreneur, Calvin built Simplero out of a desire to replace the frustrating patchwork of tools most creators were forced to use with one system that supports business growth without compromise. Under his leadership, Simplero has been bootstrapped and grown into a purpose-driven company that emphasizes integrity, ease of use, and meaningful impact in the online business world. Beyond his work at Simplero, Calvin is known for blending technical expertise with a focus on personal growth and intentional entrepreneurship, often speaking, writing, and coaching on how to build businesses that align with deeper values and purpose. His journey reflects a commitment to helping others bring their unique voices and knowledge into the world in ways that are both effective and personally fulfilling. Tim Berry – Lean Business Plan Guru, Founder/chairman of Palo Alto Software and Author of Lean Business Planning: Get What You Want From Your Business There’s no value in sticking to a plan, the plan is to help you connect the dots, to help you keep long term and short term in mind, to help you go step by step, but you always have to be reviewing and revising. TimBerry is the founder and chairman of Palo Alto Software, founder of bplans.com, and co-founder of Borland International. He is an author of several books and has created software platforms that help create business plans. Tim has also taught entrepreneurship at the University of Oregon for 11 years and he is a frequent speaker on topics of business planning and entrepreneurship. His latest effort is a new startup offering social media business planning for entrepreneurs, business owners, and marketers. His blog is available at Planning Startups Stories  and will help entrepreneurs explore lean business planning. Tim also writes a monthly column on the Entrepreneur.com site, and for Huffington Post, AmEx OPEN Forum, Small Business Trends, and Up and Running. He is the author of books including “Lean Business Planning,” published by Motivational Press, “The Plan-As-You-Go Business Plan” and “3 Weeks to Startup.”