<p>Our guest on this episode is my friend <a href="https://www.linkedin.com/in/melissanoakes01/" rel="noopener noreferrer" target="_blank">Mel Noakes</a>, Head of Sponsorship and Events at <a href="https://www.linkedin.com/company/santander-uk/" rel="noopener noreferrer" target="_blank">Santander</a>, and co-founder, with me, of the event industry’s largest mentoring and training provider, Elevate.</p><br><p>Mel has worked both agency and client side and has spent the last 20 years creating and delivering world-class brand experiences and sponsorship activations globally for Santander, Sony Ericsson and Sony Mobile, Shell, L'Oreal, Budweiser, Jack Daniels, and Disney to name just a few. She’s also been lucky enough to work on some of the most iconic sponsorship properties including Ferrari, Formula 1, Williams Racing, UEFA Champions League, the World Cup, and Santander cycles. She’s also a successful coach and a published author.&nbsp;</p><br><p>She says, get comfortable with being uncomfortable because that’s where the magic happens.&nbsp;</p><br><p>Our sound and mix engineer is&nbsp;<a href="https://www.linkedin.com/in/matteomagariello/" rel="noopener noreferrer" target="_blank">Matteo Magariello</a>&nbsp;and our producer is&nbsp;<a href="https://www.linkedin.com/in/peterkerwood/" rel="noopener noreferrer" target="_blank">Peter Kerwood</a>.</p><br><p>Elevate is a pioneering free mentoring programme that has been designed with a specific goal in mind – to inspire, inform and empower people within the event industry.</p><br><p>Elevate operates, thanks to the generosity of our partners and supporters. Our partners are: <a href="https://www.cvent.com/" rel="noopener noreferrer" target="_blank">Cvent</a>,<a href="https://jackmorton.com/" rel="noopener noreferrer" target="_blank"> Jack Morton Worldwide</a>,<a href="https://liveunion.co.uk/" rel="noopener noreferrer" target="_blank"> Live Union</a>,<a href="https://www.powwowevents.co.uk/" rel="noopener noreferrer" target="_blank"> Powwow Events</a>,<a href="https://www.proteinstudios.com/shoreditch/spaces" rel="noopener noreferrer" target="_blank"> Protein STUDIOS</a> (venue partner),<a href="https://www.pspav.com/" rel="noopener noreferrer" target="_blank"> PSP</a>,<a href="https://theproductiondept.com/" rel="noopener noreferrer" target="_blank"> The Production Department</a>,<a href="https://wearecollider.com/" rel="noopener noreferrer" target="_blank"> We Are Collider</a>&nbsp;and<a href="https://www.castlebell.co.uk/" rel="noopener noreferrer" target="_blank"> CastleBell Ltd</a>,<a href="https://www.thespecialsauce.co.uk/" rel="noopener noreferrer" target="_blank"> SPECIAL SAUCE TRAINING LTD</a> (training partner),<a href="https://www.timesten.co.uk/" rel="noopener noreferrer" target="_blank"> Times Ten Coaching</a>,<a href="https://www.nicneal.co.uk/" rel="noopener noreferrer" target="_blank"> Nic Neal</a> (people and culture partners). Our Supporters include;<a href="https://www.trivandi.com/en/contact" rel="noopener noreferrer" target="_blank"> Trivandi</a>,<a href="https://www.tro.com/" rel="noopener noreferrer" target="_blank"> TRO</a> and <a href="https://www.xquisite.com/" rel="noopener noreferrer" target="_blank">Xquisite Productions</a>. Together, we’re changing lives, careers and the events industry for the better.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>