<p>What does it actually take to go from running restaurants to building a franchise brand? In this episode of Renegade Ventures, Lauren Coulter shares the evolution of Biscuit Belly—from early-stage growth without a clear strategy to a more intentional, systems-driven approach to scaling. She breaks down the realities of franchising, including what changes as an operator, how to think about partners and unit economics, and why delivering a consistent guest experience is one of the hardest parts of growth. Lauren also talks about “climbing Cringe Mountain”—the uncomfortable but necessary process of growing as a leader while building in real time. A candid conversation for founders thinking about scaling, franchising, or building a brand that lasts.</p>